Will Hunt promoted to Vice President of A&R at AWAL

Will Hunt

Will Hunt has been promoted to the role of Vice President of A&R at Sony Music Group-owned AWAL.

Reporting to Matt Riley, Managing Director in AWAL’s London office, the company says that the exec “will continue to lead in the development of AWAL’s burgeoning and diverse roster”.

According to AWAL, since joining the company from Columbia Records in 2018, Hunt has been instrumental in delivering some of AWAL’s biggest success stories.

Amongst them are indie pop projects like girl in red and Dayglow, as well as Brit Award and Ivor Novello Award-nominated CMAT, and soul singer Joesef.

Hunt continues to work with various artists across the roster, with recent additions including Clara La San, Nieve Ella, Mikayla Geier, Sarah Julia and Brandon Nembhard.

He also heads up AWAL’s relationship with Rules The World Records on releases by UK-based artists dexter in the newsagent and Kwollem.

AWAL’s wider roster today includes the likes of Little Simz, JVKE, Laufey, deadmau5/kx5, Disclosure, Djo, Lil Peep, JPEGMAFIA, Maddie Zahm, Lauv, Young the Giant, SBTRKT, Jungle, mxmtoon, Tom Misch and more.

Commenting on his promotion, Will Hunt, said: “I’m delighted to be stepping into this role.”

He added: “AWAL is a cutting edge record company where there is opportunity to sign incredible talent and do artist development, which I love.”

Will Hunt

He added: “AWAL is a cutting edge record company where there is opportunity to sign incredible talent and do artist development, which I love.

“I’m honoured to be able to contribute in my own way to its story and keep working with the special team here.”

“Will has world class A&R instincts and a unique approach when it comes to finding and developing artists.”

Matt Riley 

Matt Riley added: “Will has world class A&R instincts and a unique approach when it comes to finding and developing artists. AWAL has been on an A&R led journey for many years now and we have managed to cultivate one of the best rosters out there.

“Will has played a key role in this and it’s been a privilege to witness his personal development to become an essential part of our global A&R team.”


Elsewhere at AWAL, in December, Paul Hitchman was promoted to the role of COO.

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