23 Capital, a prolific investor in the Sports, Music and Entertainment (SM&E) sectors, has appointed Darrell McLennan Fordyce as Global Chief Marketing Officer.
Since its inception in 2014, the company has deployed and advised on over $3bn of transactions and last month opened a new office in Barcelona.
McLennan Fordyce has more than 20 years of experience across the sports and media landscape and is joining the team’s London office with a remit to build the 23 Capital brand across Europe, North America and globally.
He previously worked closely with Pembroke VCT and their portfolio of businesses, including Boat International Media and Heist Studios, and has also held senior roles across the industry, including Head of Sports an Games Marketing at Orange and Senior Director, Marketing and Communications, at the NBA.
He worked on the agency side with WPP and Ivory Worldwide. McLennan Fordyce also advised on bids to host the Ryder Cup, Volvo Ocean Race and America’s Cup.
“Darrell joins 23 at an exciting time in our growth and brings a wealth of marketing and media experience that will help shape the business as we continue to explore opportunities across new sectors and markets.”
Stephen Duval, 23 Capital
Stephen Duval, co-founder of 23 Capital: said: “Darrell joins 23 at an exciting time in our growth and brings a wealth of marketing and media experience that will help shape the business as we continue to explore opportunities across new sectors and markets”.
“Jason Traub and Stephen Duval have built a fantastic team and I look forward to helping 23 Capital realize their ambition to be the pre-eminent provider of capital and solutions to the Sports, Music and Entertainment sectors.”
Darrell McLennan Fordyce
Darrell McLennan Fordyce added: “Having seen all sides of our industry, from brand to rights holder, agency to governing body, I am excited to join 23 Capital who represent a refreshing and dynamic approach to the sports, media and entertainment industry.
“Jason Traub and Stephen Duval have built a fantastic team and I look forward to helping 23 Capital realize their ambition to be the pre-eminent provider of capital and solutions to the Sports, Music and Entertainment sectors.”Music Business Worldwide
