Florida-headquartered music distributor Symphonic Distribution has acquired Nashville-based marketing agency Streaming Promotions.
Founded in 2015, Streaming Promotions says that its “mission” is to increase artist exposure on streaming services.
Commenting on the acquisition, Symphonic CEO Jorge Brea told MBW that, “we felt it important to provide our distributed clients an authentic marketing experience that can help their music find new audiences outside of DSP specific promotions”.
Streaming Promotions claims to have relationships with over 1,500 playlist curators.
The firm’s past clients include the likes of the Baha Men, Enrique Iglesias, For King & Country, Drew Holcomb & The Neighbors, Judah & the Lion, Daughtry, Tim McGraw and more.
Launched in 2006 by former music producer Jorge Brea, Symphonic announced in January that it had raised $37 million in a Series B round of funding.
The investment was led by NewSpring and Ballast Point Ventures.
Symphonic says that Streaming Promotions will continue to operate independently, “while applying Symphonic’s technology and infrastructure to help double down and continue growing their business, clientele, and services”.
In addition to its Florida HQ, Symphonic has an international presence in Africa, Brazil, Colombia, Dominican Republic, Mexico, Spain and more.
The company recently made its first executive appointment to “focus solely on building Web3 solutions” for its clients, with Jonathan Carmel joining the firm as Web3 and NFT Lead.
“Although there are many shortcuts to gaining streams, we are thrilled to have found a partner in Symphonic who shares our vision for artist success.”
Michael Sloane, Streaming Promotions
Michael Sloane, CEO of Streaming Promotions, said: “Throughout the last seven years, streaming services have changed the landscape of music consumption.
“Streaming Promotions has always aimed on organic and authentic streams to aid artists in expanding their fan base.
“Although there are many shortcuts to gaining streams, we are thrilled to have found a partner in Symphonic who shares our vision for artist success. To be able to continue this work with our full team and the support of Symphonic is an amazing opportunity”.
“User-Generated playlists and content is perhaps more important to artist development and fan acquisition today than ever before.”
Randall Foster, Symphonic
Randall Foster, Symphonic Chief Creative Officer and GM, Nashville, said: “I am so pleased to welcome Streaming Promotions to the Symphonic family.
“User-Generated playlists and content is perhaps more important to artist development and fan acquisition today than ever before and I feel confident that Michael Sloane and team will be a great addition to our marketing mix, further cementing our commitment to helping independent artists and labels succeed.”
“We felt it important to provide our distributed clients an authentic marketing experience that can help their music find new audiences outside of DSP specific promotions.”
Jorge Brea, Symphonic Distribution
Jorge Brea, CEO of Symphonic Distribution, said: “The role of a distributor has changed a lot over the years and it will, of course, continue to change.
“We felt it important to provide our distributed clients an authentic marketing experience that can help their music find new audiences outside of DSP specific promotions.
“Symphonic is also very passionate about the independent music industry and we want to have a solution that would not only benefit us but also, companies like us.
“We will work hard to make Streaming Promotions a powerful brand for all artists, record labels, and/or distributors that wish to have more third party marketing at their fingertips.”
Music Business Worldwide