Amazon Music has launched Amazon Music LAT!N: a new global brand under the tagline of La Música Que Nos Conecta (The Music That Connects Us).
Amazon Music LAT!N launches with 100 new and revamped Latin music playlists, “merchandise from global superstars”, new video content including interviews and mini-documentaries, Amazon Original songs, podcasts, and more.
Today’s announcement kicks off multiple artist programs for musicians at different levels of their careers.
This includes the launch of a new emerging artist program, ROMPE, created to support developing artists in the US, Latin America, and in Spain.
Latin pop duo, Las Villa, and Colombian singer, songwriter and producer, Nobeat, are the initial two artists selected for the program.
Also launching today is RAICES, a new brand developed to support artist catalogs across all genres of Latin music.
Launching today with Marc Anthony as the first Artist of the Month, the RAICES brand showcases what Amazon Music calls “carefully-curated artist playlists” across various genres.
RAICES will also feature new editorial and marketing initiatives like short video features and playlists.
In addition, as announced earlier this week, Amazon Music will launch an upcoming multimedia podcast hosted and curated by superstar Becky G, featuring audio and corresponding video broadcast on Amazon Music’s Twitch Channel.
Titled En la Sala, it premieres on September 23 on Amazon Music.
“In a moment where Latin Music is more global than ever before, the timing is perfect to showcase all of the different genres, diversity, and richness of the culture.”
Rocio Guerrero, Amazon Music
“In a moment where Latin Music is more global than ever before, the timing is perfect to showcase all of the different genres, diversity, and richness of the culture,” said Rocio Guerrero, Global Head of Latin Music.
“With the launch of Amazon Music LAT!N, we are giving customers an outlet to connect – and reconnect – to their culture, roots, and to each other.
“This is why we chose to use the tagline, La Música Que Nos Conecta. We’re shining a light on the many genres, and artists at all levels of their career, that make Latin Music so powerful.”
“I am thankful for Amazon Music’s invitation to this new program that celebrate our catalog of music, culture and legacy in front of fans globally.”
Marc Anthony
Marc Anthony added: “I am so proud to be the first artist to be featured at Amazon Music RAICES.
“I am thankful for Amazon Music’s invitation to this new program that celebrate our catalog of music, culture and legacy in front of fans globally.”
Becky G said, “To me, my voice has always been about more than just singing, it’s using it for the greater good and creating a destination for change,” said Becky G. “In quarantine, with so much time to consider the world around us, it felt like the perfect opportunity to open a new line of communication and pay it forward, and I’m so thankful that my girls Rocio Guerrero at Amazon Music and Diana Dotel at Gema approached me with the opportunity to create this podcast. I’m excited to be joining forces with Amazon Music so we can start to have conversations about looking within to see how we can all be better.”
