UK-based artist management company ATC has acquired a majority stake in Raw Power Management, bringing together two prominent UK-born artist management businesses under one roof.
Founded in 2006 by current CEO, Craig Jennings, Raw Power Management represents heavy music artists across rock and metal, including 2024 BRIT Award winners Bring Me The Horizon, Bullet For My Valentine, The Mars Volta, The Damned, You Me At Six, Don Broco, Heartworms, Kid Kapichi, The Chisel and Refused.
As part of the independently-owned ATC Group, ATC Management represents more than 60 artists, composers and producers, including Nick Cave, The Smile, PJ Harvey, Yaeji, The Hives, Sleaford Mods, Johnny Marr, Black Country, New Road, Kelela, Isobel Waller-Bridge and Kwes.
ATC has acquired a 55% stake in Raw Power for £1.41 million in cash (approx. $1.8 million) according to a regulatory filing published on Thursday (May 16).
Alongside artist management, the ATC Group encompasses live booking agency ATC Live, merchandise company Sandbag, livestream business Driift, ATC Services and ATC Experience.
The business is headquartered in London, and operates offices in Los Angeles and New York.
In 2021, ATC raised £4.15 million ($5.2m) to list on the Aquis Stock Exchange Growth Market, under the ticker ATC.
ATC’s market cap was approximately £14.66 million ($19.3m) immediately after it started trading in December 2021.
As per today’s announcement, following its listing on the Aquis Growth Market, ATC Group “has sought to strategically expand its range of services to artists and industry partners”.
According to the Aquis Stock Exchange Growth Market, ATC Group’s market cap value is currently £18.81 million (approx $23.82m at current exchange rates).
Under the new partnership, Raw Power’s UK team, including Craig Jennings and Commercial Director, Don Jenkins, will relocate to ATC Management’s London headquarters.
This alliance will be mirrored in the US, with the merging of both companies’ Los Angeles-based operations.
Prominent Raw Power act Bring Me The Horizon have been managed by Craig Jennings and Raw Power Management’s US President, Matt Ash, since 2008.
ATC notes that the band performs at arena level “across the world” and has achieved “transatlantic chart success” surpassing 1 billion streams of their music to date across all platforms.
“I AM DELIGHTED TO WELCOME THE EXPERTISE AND TALENT OF CRAIG AND THE RAW POWER TEAM TO ATC, ALONG WITH THEIR STELLAR ROSTER OF ARTISTS.”
ADAM DRISCOLL, ATC GROUP
Adam Driscoll, CEO, ATC Group: “I am delighted to welcome the expertise and talent of Craig and the Raw Power team to ATC, along with their stellar roster of artists.
“At heart, our two companies have a common purpose – to support artists and empower them to achieve their creative and commercial goals. By coming together and combining forces, the capacity to deliver on those goals has increased substantially.”
“ALONG WITH MATT, DON AND THE RAW POWER TEAM, I AM DELIGHTED TO BEGIN A NEW ERA OF THE COMPANY WITH ADAM, BRIAN, CRAIG AND EVERYBODY AT ATC.”
CRAIG JENNINGS, RAW POWER MANAGEMENT
Craig Jennings, CEO, Raw Power Management, added: “Along with Matt, Don and the Raw Power team, I am delighted to begin a new era of the company with Adam, Brian, Craig and everybody at ATC. It feels like we’re ready for ‘Raw Power Mark 2’, and this partnership fits perfectly with our ambitions for the company and our acts.
“Both ATC and Raw Power value integrity, belief in the acts we look after, passion for the music and doing everything for the benefit of our artists. I have watched over the years as ATC have developed their artists on a global scale and have always had great admiration for the team and the way they go about things.
“This feels like a massive opportunity to take our artists to a whole new level. I feel that together we will be a powerhouse organisation. It’s a very exciting time ”
“SIMILAR TO CRAIG AND THE RAW POWER TEAM, ATC’S SPECIALISM IS LONG-TERM TALENT DEVELOPMENT ON A GLOBAL SCALE – WHETHER THAT’S BREAKING NEW ACTS, OR ENABLING ICONIC ARTISTS TO CONTINUE PUSHING BOUNDARIES.”
BRIAN MESSAGE, ATC GROUP AND CO-MANAGER, NICK CAVE, JOHNNY MARR, PJ HARVEY, THE SMILE
Brian Message, Co-founder, ATC Group and Co-manager, Nick Cave, Johnny Marr, PJ Harvey, The Smile: “This is a significant milestone for ATC Management.
“Similar to Craig and the Raw Power team, ATC’s specialism is long-term talent development on a global scale – whether that’s breaking new acts, or enabling iconic artists to continue pushing boundaries.
“There’s a mutual admiration of what each company has achieved in the past, and a real excitement of what we’ll achieve together in the future.”
“As two London-based companies with a well-established footprint in Los Angeles and a truly global outlook, we already share a strong crossover from a musical and commercial perspective.”
Matt Ash, Raw Power
Matt Ash, US President, Raw Power Management: “For Raw Power, merging with ATC is very exciting.
“As two London-based companies with a well-established footprint in Los Angeles and a truly global outlook, we already share a strong crossover from a musical and commercial perspective.
“By coming together, we can now progress a wide range of new ideas that will add to the endeavours and ambitions of all our acts.”Music Business Worldwide
