AWAL has hired Bianca Bhagat (pictured) as Senior Vice President, Synch & Brand Partnerships.
Based in AWAL’s Los Angeles office, Bhagat will oversee AWAL’s global sync & brand partnerships team, pursuing creative marketing opportunities for the AWAL roster.
Most recently with Glassnote, leading the Film and TV department and West Coast office, Bhagat has worked on global marketing campaigns of artists such as Mumford & Sons, Childish Gambino and Phoenix.
She’s also secured partnerships with leading brands including Apple and Adidas; TV shows including This is Us and GIRLS; and video games such as FIFA, Mirror’s edge and The Sims; and films including including Disney & Tim Burton’s Dumbo and Robert Zemeckis’ Welcome to Marwen.
Bhagat was spotlighted as one of Billboard’s ‘40 Under 40: Rising Stars’ in 2016, selected for Billboard’s ‘Women in Music: The Most Powerful Executives’ in 2017.
“As we continue to grow our AWAL team, we are looking for people who understand true artist development and who can help change the shape of an artist’s career.”
Lonny Olinick, CEO of AWAL, said: “As we continue to grow our AWAL team, we are looking for people who understand true artist development and who can help change the shape of an artist’s career.
“Bianca has spent her career doing exactly that. She puts artists at the center of everything she does and is always looking for new ways to approach her work.
“Our artists and partners are going to really benefit from the innovative synch and partnership opportunities that Bianca brings to the table.”
“I’m ecstatic to be working with a roster of groundbreaking new talent, and I’m excited to find unique and expansive ways to utilize film, television and brand partnerships to help develop long-lasting careers for these artists.”
Bianca Bhagat
Bhagat added: “I’m honored to be joining this incredibly exciting company that is completely redefining what a recording company looks like in 2019.
“I’m always drawn to places that are both pushing the industry forward and truly doing right by artists and AWAL wholeheartedly embodies this. I am so thankful to Willard Ahdritz, Jeannette Perez, Lonny Olinick, Ron Cerrito and the entire AWAL team for the opportunity.
“I’m ecstatic to be working with a roster of groundbreaking new talent, and I’m excited to find unique and expansive ways to utilize film, television and brand partnerships to help develop long-lasting careers for these artists.”
“Bianca is endeared in the industry and her proven track record of success has been integral in shaping artists’ careers.”
Jeannette Perez, AWAL
President Global Synch & Brand Partnerships Jeannette Perez, said: “Bianca is endeared in the industry and her proven track record of success has been integral in shaping artists’ careers.
“She brings a highly creative, innovative and strategic approach to synch and brand partnerships that will elevate our ability to engage with partner, create marketing tentpoles for our artists and drive revenue.”Music Business Worldwide
