AWAL and Icelandair have entered into a partnership to support a showcase of Icelandic, Nordic and UK artists at this year’s Iceland Airwaves festival.
The annual festival, which is held in Reykjavík, Iceland, takes place from November 6-9 and focuses on showcasing the best in new music from Iceland and all over the world.
AWAL’s partnership with Icelandair will include an “A World Artists Love” showcase at Iðnó on November 7 at 8pm and will feature performances from Millie Turner (UK), Joesef (UK), Yaeger (Sweden), Warmland (Iceland), Jóipé x Króli (Iceland) and more.
During the festival, showcase artists will take over the Icelandair Instagram to provide behind-the-scenes access to the festival and performances.
Also on November 7th at Airwaves Pro, the conference component of Iceland Airwaves, Alison Donald, Head of Creative at Kobalt and AWAL will be interviewed in a fireside chat by Forbes senior contributor, Oisin Lunny, to discuss the state of music and what the future holds for songwriters and artists in a rapidly changing music industry.
Launched in 1999 as a one-off event in an airplane hangar, Airwaves has seen early appearances from the likes of Mac DeMarco, James Blake, Young Fathers and Hot Chip, along with local artists such as Hatari, Of Monsters and Men, Ásgeir, Kaleo and Vök.
Iceland Airwaves is promoted and produced by Sena, with support by Iceland’s national airline and founding sponsor, Icelandair, and in cooperation with the City of Reykjavík.
“Partnering with Icelandair is a great fit and I’m delighted for us to be working together.”
Alison Donald, Kobalt and AWAL (pictureD)
Donald said: “As a festival that unites the international industry in an unparalleled setting, Iceland Airwaves provides an amazing opportunity for our growing global team and a number of AWAL artists to come together in Reykjavík and explore its vibrant music culture and beautiful landscape.
“Partnering with Icelandair is a great fit and I’m delighted for us to be working together.”
“It’s in the DNA of Iceland Airwaves to provide a stage for the discovery of new music talent, and the festival has become synonymous with Iceland’s renowned creativity.”
Gísli S. Brynjólfsson, Icelandair
Gísli S. Brynjólfsson, Global Marketing Director, Icelandair added: “As Iceland Airwaves turns 21 in 2019, Icelandair is like a proud parent standing in the wings – grateful for its progeny’s success, and humbly prepared to take a little credit for the festival it helped to create.
“It’s in the DNA of Iceland Airwaves to provide a stage for the discovery of new music talent, and the festival has become synonymous with Iceland’s renowned creativity.”
“Icelandair has helped fuel AWAL’s vision at Airwaves 2019, and we are looking forward to seeing these creative talents converge in Reykjavík this November.”
Will Larnach Jones, Iceland Airwaves
Will Larnach Jones, Managing Director for Iceland Airwaves, added: “Iceland Airwaves is excited for this great collaboration between Icelandair and AWAL. All three companies believe that music can change the world, and one another.
“Icelandair has helped fuel AWAL’s vision at Airwaves 2019, and we are looking forward to seeing these creative talents converge in Reykjavík this November.”Music Business Worldwide
