Canadian YouTube aggregator BroadbandTV (BBTV) has signed a partnership with BMG for a ‘technologically-advanced alliance designed to accelerate the careers of emerging music artists’.
This joint venture, branded Windfall, pledges to ‘provide an end-to-end solution to find, develop, and service artists across all platforms’.
Artists will benefit from BMG’s expertise, spanning music publishing, rights management, promotion and distribution along with BBTV’s full suite of online video services and solutions including production, premium channel and fan uploaded content management, technology, distribution, and monetization.
BBTV reaches billions of monthly views. Its music network has grown by 62% in the last quarter.
BBTV operates two of the largest music networks on YouTube: hip-hop network Opposition with artists such as Logic, Father and Yung Simmie; and WIMSIC, the Electronic Dance Music (EDM) network backed by artists such as Major Lazer, Dillon Francis and Will Sparks.
“This partnership creates an artist-friendly suit of online video services which we believe will be a game-changer.”
Hartwig Masuch, BMG
“This deal is another shining example of our commitment in advancing the online video ecosystem, and is an exciting addition to our growing portfolio of services,” said Shahrzad Rafati, Founder & CEO, BroadbandTV.
“The launch of Windfall supports our goal to more than double the size of our music network over the next 12 months.
“Not only does this partnership with BMG break new ground in expanding the relationship between artists and labels, it’s a big step forward in the music industry as a whole where online video has become such a massive strategic component to engage with fans. With Windfall, we’re not just creating music stars, but media stars.”
BMG CEO Hartwig Masuch (pictured) said, “For many artists and music fans, music is now an audio-visual art-form. With online video emerging as a breeding ground for new talent, our partnership with BroadbandTV brings an innovative new offering to the market, creating an artist-friendly suite of online video services which we believe will be a game-changer.”
BBTV also operates other brands including gaming network TGN; kids and family network HooplaKidz and Outspeak, the citizen journalism network run in partnership with The Huffington Post.
Since September 2013, BBTV network views have grown by more than 430 percent to over 5 billion and the number of partners on its network has more than tripled to 36,000.
Laurent Hubert, President, Creative & Marketing of BMG US, said, “The combined expertise and innovative technology of BroadbandTV and BMG offers a dream team for artists to help them achieve their full potential.”Music Business Worldwide
