Seoul-based Big Hit Entertainment, the company behind superstar K-Pop group BTS (pictured), is entering into a global partnership with Kiswe Mobile, a US-based live streaming and video production company.
Kiswe’s video technology is used by some of the world’s largest broadcasters, media companies, sports and eSports leagues including the National Basketball Association (NBA), Globo, Major League Soccer (MLS), PGA Tour, Next Generation eSports (NGE), Turner Sports and many more.
The company was founded by Dr. Jeong Kim, the former President of Bell Labs, as well as Wim Sweldens and Jimmy Lynn in 2013.
The news of the deal follows Big Hit Entertainment’s recent IPO filing in South Korea.
According to Big Hit and Kiswe, their strategic partnership “aims for a more efficient method of content delivery targeting global fans”.
Big Hit and Kiswe’s first collaborative project is a multi-view live streamed event on June 14, called ‘BANG BANG CON The Live’, described as “a special gift from BTS prepared for [BTS fans] ARMY that will run for 90 minutes”.
During the live-streamed event, viewers will have the option of selecting their favorite angle from six different multi-view screens that will be available on the same display.
“Big Hit’s philosophy puts our fans’ needs as the top priority. Maximizing the synergy of our partnership, we will develop and provide services that our customers want.”
Lenzo Yoon, Big Hit
Big Hit’s Global CEO Lenzo Yoon, said: “This MOU opens the possibility for diversified innovation in the global market by combining Big Hit’s contents and planning expertise with Kiswe’s technology.
“Big Hit’s philosophy puts our fans’ needs as the top priority. Maximizing the synergy of our partnership, we will develop and provide services that our customers want.”
“We believe it will be the first of many innovations together.”
Mike Schabel, Kiswe
Kiswe’s CEO Mike Schabel, added: “Kiswe’s relationship with Big Hit Entertainment expands our huge global sports and media footprint into the music sector and allows Kiswe and Big Hit to explore new ventures in the industry.
“We believe it will be the first of many innovations together.”Music Business Worldwide
