Atlantic Records UK has announced the promotion of Callum Caulfield to Marketing Director, effective immediately.
In this role, he will be responsible for leading the development and execution of campaigns for Atlantic’s roster, including Ed Sheeran, Jess Glynne, Clean Bandit, twenty one pilots, Rita Ora, Cardi B, Bruno Mars and Anne-Marie.
Caulfield joined Atlantic in 2012 and has held previous roles at the label such as Senior Marketing Manager and Head of Marketing.
Caulfield has overseen the marketing for Ed Sheeran and Clean Bandit since 2012, along with War on Drugs and others.
This year, Caulfield has led Atlantic’s marketing activities, delivering major campaigns for artists such as Jess Glynne, Anne-Marie and twenty one pilots.
Caulfield has worked within major labels for the last twelve years, having previously worked for Columbia and Mercury.
“This is a thoroughly well-earned step forwards for Callum and I’m looking forward to seeing him rise to the challenge of this new role with his trademark passion, drive and love of music and artists.”
Ben Cook, President, Atlantic Records UK said: “Callum has risen through Atlantic and deservedly so. His award-winning work with Ed is impossible to ignore but it’s also his work on Bandit and the way he has led our innovative marketing team’s activities right across the roster this year which has inspired this promotion.
“Atlantic is a tight family and I want to see our staff develop, grow and succeed just as much as I do our artists. Callum’s appointment adds to the growing list of recent internal promotions that sees long term employees progress into senior positions.
“This is a thoroughly well-earned step forwards for Callum and I’m looking forward to seeing him rise to the challenge of this new role with his trademark passion, drive and love of music and artists.”
“Callum has led the charge in developing our award-winning artist marketing activities to become smarter and more creative and with this new promotion, he will no doubt drive us into a new era of greater personalised marketing and authentic story-telling.”
Katie White, Atlantic
Atlantic General Manager, Katie White, added: “The competition for consumers’ time is fiercer than ever and, with the advancement of tech and the rise of major entertainment platforms, our artists are no longer just competing with other artists but with brands, influencers and attention-grabbing content.
“With both a data-driven and empathetic understanding of fans, Callum has led the charge in developing our award-winning artist marketing activities to become smarter and more creative and with this new promotion, he will no doubt drive us into a new era of greater personalised marketing and authentic story-telling.”
“It’s always been about the artists and the teams around them, and I’m very grateful to work with some of the best in the world.”
Callum Caulfield
Callum Caulfield said: “It’s always been about the artists and the teams around them, and I’m very grateful to work with some of the best in the world. Atlantic UK, spear-headed by Ben Cook, has an ethos of passion and innovation which is reflected in every aspect of the work we do.
“As Marketing Director, I look forward to representing these ideals on a wider scale, delivering truly exciting and ground-breaking campaigns and ensuring all the talented members of the Atlantic family – in my team and beyond – continue to benefit from the focus on career development within the label, just as I have.”Music Business Worldwide
