Chartmetric has told MBW that the improvements and additions within the recent ‘V2’ update to its platform reflect not only the need for increasingly granular data, but also the ongoing shift in balance of emphasis from artists to tracks.
As well as being faster and easier to use, V2 boasts increased functionality, most notably the recent addition of a Tracks List feature.
This enables users to filter the 80 million+ tracks in Chartmetric’s database using 20 different metrics across 11 different digital platforms.
As well as categories such as genre, audience, Spotify streams, YouTube views, TikTok posts, Shazams etc., ‘Tracks List’ results can be filtered by growth metrics (100-1K% 7-day change, for instance) to instantly highlight fast-rising tracks.
Chartmetric’s Marketing Manager, Rutger Rosenborg, said: “With TikTok taking us back to a singles business, talent discovery is increasingly happening at the track level, so Chartmetric is giving the music industry the quickest way to find the fastest rising tracks on any platform.”
“Talent discovery is increasingly happening at the track level, so Chartmetric is giving the music industry the quickest way to find the fastest rising tracks on any platform.”
Rutger Rosenborg, ChartMetric
These capabilities build on Chartmetric’s tools under its ‘Artists Lists’ filters, which enable users to sift through the 8 million-plus artists in the site’s database across 52 different metrics from 18 different platforms.
Those metrics include: Chartmetric Artist Rank, Career Stage, and Career Growth; pronouns, country, and genre; audience gender, age, ethnicity, language, location, and more.
The ability to combine these filters could, for example, help an A&R executive or artist manager quickly discover a batch of artists with a majority-female audience in the 18-24 range within a particular territory.
Another addition to reflect a shift in power within Chartmetric’s discovery and amplification capabilities is a TikTok comparison tool which provides head-to-head analysis of the performances of selected ‘Sounds’ on the video-sharing app.
Users can compare tracks at different stages, learning lessons and basing activity on newly-trending releases on the journeys of post-peak tracks.
Founded in 2015, California-headquartered Chartmetric’s stated aim is to become a “one-stop-shop” for music industry data analytics.
In May, Chartmetric’s CEO, Sung Cho, told MBW that (at that point) the firm had over 50,000 paying customers on its subscription tier around the world, plus a “huge” number of artists tapping into its free tier.
In November the company made its first acquisition, buying artist marketing tech startup, onesheet.
Chartmetric raised $2 million in seed funding in 2021.Music Business Worldwide