Stockholm-based digital marketing agency Creed Media has promoted Christian Birch-Jensen to Chief Executive Officer from Chief Strategy Officer, effective immediately.
Founder Timothy Collins will transition to a business development role, focusing on product and partnership creation while remaining on the board.
Under Collins’ guidance, Creed has crafted over 7,000 campaigns and generated over 30 billion engagements for artists like Post Malone, Beyoncé, Tiesto, Miley Cyrus, Dua Lipa, Central Cee, Ice Spice, Meghan Trainor, Tyla, Burna Boy, U2, David Guetta, Fred Again and more.
Creed’s reach extends beyond music, encompassing partnerships with major players in TV, film, and various brands.
Birch-Jensen, the new CEO, previously spearheaded the company’s strategic direction as Chief Strategy Officer. He brings a wealth of experience from his previous roles at TikTok, where he led European and Nordic market strategies, and as a Management Consultant at McKinsey & Company.
“There is significant growth potential ahead for Creed, driven by product innovation and extending our ‘magic’ to empower more organizations worldwide to achieve their business objectives.”
Christian Birch-Jensen, Creed Media
Commenting on his appointment, Birch-Jensen said, “I am grateful for the trust placed in me to support Creed on its continued journey. There is significant growth potential ahead for Creed, driven by product innovation and extending our ‘magic’ to empower more organizations worldwide to achieve their business objectives.”
“Creed is in a perfect position to leverage the wave of digitization that is impacting the marketing industry. I am incredibly excited to help the exceptional talent within Creed reach new heights – their creativity, understanding of the zeitgeist, and dedication to create customer value inspires me every day.”
“This change allows me to deepen our focus on strategic partnerships and innovation. I’m excited for what the future holds under Christian’s leadership.”
Timothy Collins, Creed Media
Collins added, “Appointing Christian as CEO marks a pivotal moment for Creed Media as we embark on our next growth phase. His vision aligns with our goals, ensuring our continued innovation and leadership in Gen Z marketing.”
“This change allows me to deepen our focus on strategic partnerships and innovation. I’m excited for what the future holds under Christian’s leadership, confident that together, we’ll keep setting new benchmarks for success.”
Creed, which sold a stake to sports and media investment platform Aser Ventures in May 2021, evolved from a two-person venture to an 80-member company with offices in Sweden, London, and New York.
Their expertise covers everything from crafting the right language to navigating diverse digital channels, catering to clients like Universal, Warner, Sony, Spotify, and Live Nation.
Music Business Worldwide
