CNN has acquired the assets and hired the development team of Brooklyn and Boston based content personalization and discovery company, Canopy.
CNN says that the move will accelerate its development of “NewsCo” – the project name for a new news and information platform that the press release states will connect “users to trusted sources, storytellers and creators across a wide range of topics”.
Launched in 2018, Canopy combines human curation, on-device machine learning and differential privacy to ensure the best discovery experiences while protecting personal data on users’ devices.
The company is led by founder and CEO Brian Whitman and is made up of a team of 15 execs with backgrounds at Spotify, Instagram, Google, Twitter and Flipboard.
“This acquisition enables us to light up in a single transaction a proven, best-in-class team whose deep knowledge and skill sets would’ve taken many months or even years to assemble.”
Andrew Morse, CNN
CNN EVP & Chief Digital Officer Andrew Morse, said: “This acquisition enables us to light up in a single transaction a proven, best-in-class team whose deep knowledge and skill sets would’ve taken many months or even years to assemble.
“Canopy’s culture of fast-cycle, iterative software and product development will enable us to more rapidly realize our ambitions and deliver against our goals.
“There has never been a more crucial time to help people discover trusted sources around topics and issues that matter most to them.”
Brian Whitman, Canopy
Whitman added: “There has never been a more crucial time to help people discover trusted sources around topics and issues that matter most to them.
“We’re incredibly excited to join the team at CNN to build some amazing products for their millions of global users.”Music Business Worldwide
