MBW reported over the weekend that the new Coldplay album would be on Spotify ‘in a matter of days’.
Now we know: it’s landing on the service this Friday.
The Spotify app currently displays a message which reads: ‘Coldplay’s new album ‘A Head Full of Dreams’ will be available here from Friday 11th December. Come back then to listen.’
The move means that Coldplay have effectively windowed the LP for its first week to keep it off free services.
As previously reported, A Head Full Of Dreams was made available on some streaming services from day one – including Apple Music, TIDAL and Amazon Prime Music – but they all had one thing in common: they were paid-for platforms.
Collaboration between Coldplay and Spotify won’t stop there, either: MBW is being told that “something special” is being cooked up by the band in tandem with the service, to be unveiled next year.
The last two Coldplay albums – Ghost Stories (2014) and Mylo Xyloto (2011) – both took months to arrive on Spotify after their release.
A Head Full Of Dreams, on the other hand, will have taken seven days to reach the platform.
Spotify isn’t the only streaming service to celebrate getting its hands on A Head Full Of Dreams a little unexpectedly.
The LP arrived on the paid-for tier of Saavn on Friday (December 4) – a service perhaps better known for its own free offering.
Saavn is the only Indian streaming service with access to the album, after striking a deal with the album’s rep in the territory, Sony Music India.
Music Business Worldwide