Universal Music Canada (UMC) has appointed of Craig ‘Big C’ Mannix to the role of Senior Director, Urban Marketing.
With a track record and decades of experience across almost every facet of the music business, Mannix is the first new hire focused on urban marketing for UMC’s domestically signed urban repertoire.
Reporting to JP Boucher, Vice President Marketing, Mannix will work across UMC departments in partnership with artists and their teams to create the vision for artist’s projects, developing domestic and global campaigns designed to engage fans within Canada and around the world.
Most recently, Mannix served as an A&R manager at Sony Music Entertainment Canada.
Previously, Mannix owned and operated a lifestyle marketing agency called Offshoot Communications for 15 years where he worked with Nike, ADIDAS and Nokia on product placement and marketing.
He also helped guide the direction of lifestyle brands such as LRG, Fresh Jive and Casio G-Shock.
In addition to his work in music, he is a founding member of Advance, Canada’s Black Music business collective and sits on the Board of Directors for the Remix Project.
“I’m honoured to be joining Universal Music Canada and to be a part of a team that is dedicated to giving Black Music and Black Music culture the respect and focus that it needs to grow within the Canadian market and beyond.”
Craig Mannix
“I’m honoured to be joining Universal Music Canada and to be a part of a team that is dedicated to giving Black Music and Black Music culture the respect and focus that it needs to grow within the Canadian market and beyond,” said Mannix.
“With Craig’s wealth of insight, creativity and experience rooted in every element of the music business, that time has now come as he builds and leads with us in this important space.”
Jeffrey Remedios, Universal Music Canada
Jeffrey Remedios, Chairman and CEO, Universal Music Canada, added: “At the start of my career at Virgin Records, I had the opportunity to work with and learn from ‘Big C’.
“I’ve always wanted to reunite though it had to be at the right time and for the right reason – in support of our incredible Canadian artists on the world’s stage.
“With Craig’s wealth of insight, creativity and experience rooted in every element of the music business, that time has now come as he builds and leads with us in this important space.”Music Business Worldwide
