Deezer worldwide boss Axel Dauchez is leaving the music business to become Chief Executive Officer of Publicis in France.
He will be reporting to Arthur Sadoun, CEO of Publicis Worldwide. His appointment will be effective as of September 2014. Until then he will continue to run Deezer from its Paris HQ.
Deezer founder Daniel Marhely said: “The entire Deezer team and I wish to whole-heartedly thank Axel for his hugely valuable contribution over the last four years. We wish Axel all the best and continued success as he pursues his new career. Together, we have grown our brand in France and throughout the world and will continue to pursue this growth with the Management Team.”
In his new role, Dauchez will oversee Publicis Worldwide’s operations in France including: Publicis Conseil, Publicis Dialog, Publicis Modem, Publicis Shopper, Publicis ETO, Diplomatic Cover, Publicis Activ France (Bordeaux, Brest, Lille, Lyon, Marseille, Nantes, Nancy, Paris, Strasbourg), Carré Noir, Marcel, Publicis EtNous and Loeb & Associés.
The exec joined Deezer, the No.1 streaming service in his home territory, in January 2010.
Arthur Sadoun said: “Axel is an expert in digital transformation and a true entrepreneur. He perfectly knows how to grow businesses and succeed in rapidly evolving environments. His success in the pure player business will be a tremendous asset for Publicis Worldwide in France and for the success of our clients in their digital revolution. After the arrival of Dylan Williams from Mother as International CSO of Publicis Worldwide and the announcement of Guy Wieynk to join as CEO of UK Group and Nordics, Axel’s arrival is another sign of the attractiveness of Publicis Worldwide’s new journey for major digital talents. With Axel’s nomination as CEO of Publicis Worldwide in France and Valerie Henaff as CEO of Publicis Conseil, I am sure that Publicis in France will continue to confirm its position of leader, for the benefit of our clients. “
Axel Dauchez added: “Publicis has supported its clients since their first move into digital by reinventing the business of marketing and communications. Brands and companies are now facing a structural digital revolution and need to challenge their business model offensively. I think Publicis is now one of the rare partners able to accompany its clients from strategy to execution, both in their long-term vision and in facing the changes of today. I am very excited to take the reins of Publicis in France at such an important time.”Music Business Worldwide
