Deezer and Emirates’ have signed an agreement to give the airline’s millions of passengers’ in-flight access to a wide selection of exclusive playlists.
The France-born music streaming company’s editors have created more than 20 playlists for ice, Emirates’ inflight entertainment system.
Deezer launched in the Middle East and North Africa in October 2018 with an exclusive long-term digital distribution agreement with Rotana, the Arab world’s largest record label.
The streaming service is available across 22 countries in the region, including the UAE, Saudi Arabia, Egypt, and Morocco, as well as Turkey and 180 countries worldwide.
“It’s great to work closely with Emirates one of, if not the best airline in the world, to take our expertly-curated playlists to the skies.”
Tarek Mounir, Deezer
Tarek Mounir, CEO, MENA and Turkey, Deezer, said: “It’s great to work closely with Emirates one of, if not the best airline in the world, to take our expertly-curated playlists to the skies.
“Music has the power to transport us and our curated music selection aims to get listeners to feel the thrill of discovery that comes from visiting new destinations and new experiences.
“We’ve also added a few familiar favorites to the mix to create the perfect soundtrack for every journey, wherever listeners’ adventures may take them.”
“Emirates has supported the industry for many years by working with artists and record labels. Now we are pleased to be building relationships with music streaming services.”
Patrick Brannelly, Emirates
Patrick Brannelly, Division VP Customer Experience, Emirates, added: “We welcome playlists by Deezer on ice. Movies and TV are super popular onboard, but the core of our customers love music.
“Emirates has supported the industry for many years by working with artists and record labels. Now we are pleased to be building relationships with music streaming services.
“Deezer offers us a new take on music curation with playlists featuring pop, rock, dance, Arabic Chillout, Khaliji Romance, Arabic EDM, and many more.”Music Business Worldwide
