Deezer wants to ‘deliver more value’ to brands looking to advertise on its streaming service.
Today (December 5), the Paris-based company’s ad-sales house, Deezer Brand Solutions, has announced that it’s teamed up with Triton Digital to improve its advertising capabilities.
The partnership has resulted in the launch of new mobile programmatic audio advertising for Deezer’s free users, which according to Triton will ‘significantly improve advertising efficiency and will bring more value for both brands and its non-paying users’.
Triton provides technology and services to the digital audio and podcast industry and enables broadcasters, podcasters, and music services to ‘build their audience, maximize their revenue, and streamline their day-to-day operations’.
Starting today, Deezer will release its audio mobile inventory across 20 countries using Triton’s audio SSP, Yield-Op.
Those countries include Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, Guatemala, Ireland, Italy, Mexico, Netherlands, Russia, South Africa, Spain, Switzerland, United Kingdom, United States and Uruguay.
“Deezer’s audio advertising is non-skippable and will play only one unique audio ad per break, which guarantees increased brand visibility, without heavily disrupting the user experience,” says a statement released by Triton.
“Deezer’s first-party data guarantees high quality targeting and ensures a high degree of impressions delivered to the most relevant audience.”
“Deezer is a premium publisher, and we are proud to have their inventory offered via Yield-Op for private deals and on open auction in the a2x marketplace.”
Benjamin Masse, Triton Digital
Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital said: “Deezer is a premium publisher, and we are proud to have their inventory offered via Yield-Op for private deals and on open auction in the a2x marketplace.
“Enabling agencies and advertisers around the world to engage Deezer’s millions of monthly active users with targeted, relevant ads will further strengthen the high-quality, personalized listening experience that Deezer has always delivered.”
“We are excited to offer a more efficient way to advertise on Deezer.”
Marianne le Vavasseur, Deezer Brand Solutions
Marianne le Vavasseur, VP Adsales, Deezer Brand Solutions added: “We are excited to offer a more efficient way to advertise on Deezer.
Now with programmatic advertising through Triton, more brands and publishers can reach the audiences they need to drive visibility and awareness, while our free users will benefit from more suitable ads.”
Deezer launched in the Middle East & North Africa in October following its exclusive deal signed with Rotana back in August.Music Business Worldwide
