DJ Khaled has entered into an exclusive partnership with Def Jam Recordings for his We The Best label venture, as well as his future releases as a multi-platinum recording artist.
He will also join the Universal Music Group in an executive role, serving as Global Creative Consultant to Def Jam and “UMG’s family of artists worldwide,” according to a press release issued on Thursday (February 9).
Khaled has amassed global sales of over 20 million singles and 6 million albums in addition to garnering 4 billion-plus streams.
UMG says that this announcement serves as a homecoming for DJ Khaled, who originally took on an executive A&R position at the label in 2008, developing hits for major stars like Rick Ross and others.
Last week, DJ Khaled was joined by an all-star cast – including longtime friend, collaborator, and manager JAY-Z, rap superstars Rick Ross and Lil Wayne, and new Def Jam label-mate Fridayy – for a performance of his hit GOD DID at the Grammys Awards.
Khaled has been nominated for 15 BET Awards, 56 BET Hip-Hop Awards, and 15 MTV Video Music Awards.
GOD DID is the title track of DJ Khaled’s 13th full-length studio album, GOD DID, his fourth career No.1 debut on the Billboard Top 200 and fifth straight No.1 on the Billboard Top R&B/Hip-Hop Albums Chart.
DJ Khaled said: “This new chapter marks a special time for me. The energy at this point in my career is at an all-time high and I’m grateful to Sir Lucian Grainge for allowing me to join his empire at this stage in my journey.
“Together, we will achieve even greater heights and take it to the next level. I feel blessed and so inspired with renewed energy. I’m excited to not only partner, but to come back home to Def Jam.
“This new chapter marks a special time for me. The energy at this point in my career is at an all-time high and I’m grateful to Sir Lucian Grainge for allowing me to join his empire at this stage in my journey.”
DJ Khaled
Added Khaled: “Tunji Balogun is not only an extraordinary A&R, but a true music-man and visionary who continuously is responsible for introducing the world to some of its next greatest superstars. I’m excited to join my sister and visionary executive LaTrice Burnette once again, as we have had tremendous success on every single project we have collaborated on in the past. Def Jam is the culture and together we will make history yet once again.”
“DJ Khaled is a great artist, hitmaker, mentor and cultural innovator.”
Sir Lucian Grainge, UMG
Sir Lucian Grainge, UMG’s Chairman and CEO, said: “DJ Khaled is a great artist, hitmaker, mentor and cultural innovator. It gives me great pleasure to welcome him home to UMG where we look forward to working together to amplify his brilliant creative instincts and unique vision.”
“Beyond a proven hitmaker, incredible producer, undeniable artist, and consummate showman, DJ Khaled occupies the rarified air of cultural icon.”
Tunji Balogun, Def Jam Recordings
Tunji Balogun, Chairman and CEO of Def Jam Recordings, said: “Beyond a proven hitmaker, incredible producer, undeniable artist, and consummate showman, DJ Khaled occupies the rarified air of cultural icon.
“His uncanny ability to continuously have his finger on the pulse of the culture, to reach audiences all over the world in innovative yet authentic ways, and his remarkable savvy for marketing, promoting and eventizing everything he touches is absolutely second to none.
“We are thrilled to partner with DJ Khaled and We The Best, both as a multi-platinum, award-winning artist and as a valued executive. Without a doubt, Khaled can only make us better.”
“I have a tremendous respect for Khaled’s artistry, creativity, work ethic, marketing savvy, and boundless positive energy. I’m thrilled to welcome him back home to Def Jam, and can’t wait to see what we cook up next.”
LaTrice Burnette, Def Jam
LaTrice Burnette, Executive Vice President, Def Jam Recordings/President, 4th & Broadway, said: “DJ Khaled has been a dear friend and close collaborator of mine for over a decade.
“Throughout our years together at Epic, Khaled and I developed a special working bond and broke barriers through a united vision, focused partnership and hard work.
“I have a tremendous respect for Khaled’s artistry, creativity, work ethic, marketing savvy, and boundless positive energy. I’m thrilled to welcome him back home to Def Jam, and can’t wait to see what we cook up next.”
Music Business Worldwide
