Music distribution and cover song licensing company Soundrop has started distributing its artists’ active catalog to several major music services in Russia and China.
Soundrop is a division of AVL Digital, which was acquired by Downtown Music Holdings last year in a deal that industry sources estimated was in the vicinity of $200 million.
Soundrop’s new distribution partners include NetEase, Tencent Music platforms (QQ Music, Kuguo, and Kuwo), Xiami, as well as Russia’s Yandex, and UMA (including mail.ru’s mobile music app).
The company says that it is expanding its artists’ potential audience by more than 1 billion listeners.
To reach these new potential fans, Soundrop states that its users need to enable Auto Distro to ensure distribution.
“With the addition of top music platforms in China and Russia, we continue to add value for our artists as fast as we can.”
Zach Domer, Soundrop (pictured)
Zach ‘Pony’ Domer, Soundrop Brand Manager, said: “With the addition of top music platforms in China and Russia, we continue to add value for our artists as fast as we can.
“With touring and many ‘day jobs’ paused indefinitely, independent musicians need to find every possible revenue stream, so the Soundrop community is super stoked to be accessing something like a billion new listeners in these territories.
“I think that the type of content we distribute, which includes lots of great cover songs of music from anime, video games, movies and other pop culture sources, is going resonate strongly and generate new fan communities in those countries.”Music Business Worldwide
