The US Music division of artist management firm YMU has appointed Elena Awbrey to the position of Executive Manager.
Based in Los Angeles, Awbrey, whose appointment is effective immediately, will report to Anthony Rodol, Managing Director, YMU Music US and Matt Colon, Global President, YMU Music.
Before joining YMU, Awbrey was an independent artist manager.
She started her music career in the touring department at Live Nation’s LA Headquarters and transitioned to management working with Motley Crüe, indie band Nico Vega, and then developing rock band Mannequin Pussy.
After joining Atom Factory, she worked with R&B superstar Miguel, who she represented through his Grammy-nominated albums Wildheart and War & Leisure and his Skywalker radio campaign which resulted in a No.1 track at Rhythm and Urban Radio.
She continued working with Miguel during stints at Career Artist Management and then Roc Nation.
YMU says that Awbrey is “known for her work developing new artists”, having guided the career of the rapper Chika, which resulted in her being selected as a 2020 XXL Freshman and being Grammy nominated for Best New Artist.
During this time Awbrey founded the management company Moonshot Artist Management. Two artists that she currently represents, Empress Of and Pamé will join her at YMU Music.
“She is an incredibly talented music executive with a wealth of experience and knowledge that will undoubtedly help us as we continue to grow.”
Anthony Rodol, YMU Music
Anthony Rodol, Managing Director, YMU Music US, said: “We are thrilled that Elena has joined the YMU family.
“She is an incredibly talented music executive with a wealth of experience and knowledge that will undoubtedly help us as we continue to grow.”
“I’m excited to be joining the team at YMU and partnering with them to develop a diverse roster of talent.”
Elena Awbrey
Elena Awbrey added: “I’m excited to be joining the team at YMU and partnering with them to develop a diverse roster of talent.
“YMU’s commitment to building the global management company of the future is something I look forward to being a part of.”Music Business Worldwide