Beatchain has partnered with independent music company Eleven Seven Label Group (E7LG) and Doc McGhee’s McGhee Entertainment.
The recently launched data-driven platform for discovery, marketing, and promotion will use its technology to help both companies grow the fan bases and engagement for select developing artists.
Beatchain is led by Founder Ben Mendoza and its team consists of behavioral economists, PhD data scientists, artificial intelligence and machine learning experts and senior music industry executives.
Eleven Seven Label Group will initially use the Beatchain platform for two emerging artists, Just Loud and Bang Bang Romeo.
Beatchain’s data analysis will also be used for decision making tactics in A&R, catalogs, soundtracks, new music, ticketing, social media, advertising, and geographic targeting of the best markets.
For McGhee Entertainment, which represents the likes of KISS and Paul Stanley, Beatchain will use a tool specially developed for managers of touring artists, and for agency, manager, ticketing company and promoter use.
According to Beatchain, its platform can automatically identify the most viable potential tour markets, estimate appropriate venue size and ticket pricing and then ‘hyper target’ tour markets to promote to only those fans most likely to respond.
“We have been struggling to find a way to make the best use of our data and we are thrilled to be partnering with Beatchain to do just that.”
Allen Kovac, E7LG (pictured)
Allen Kovac, CEO of E7LG and Tenth Street Entertainment said: “I have been a proponent of technology and data in our slow moving industry.
“We have been struggling to find a way to make the best use of our data and we are thrilled to be partnering with Beatchain to do just that. I am confident that Beatchain’s platform will be a game changer.”
“We are thrilled to be working with industry leaders such as E7LG and McGhee Entertainment.”
Ben Mendoza, Beatchain
Ben Mendoza added: “We are thrilled to be working with industry leaders such as E7LG and McGhee Entertainment.
“Our newly launched platform will allow music pros to bring their data points together, use the latest in AI, automation, and data science techniques, and drive informed decisions in multiple areas.”
Music Business Worldwide
