Homemade Projects founders Zach Friedman and Tony Talamo have been named Co-Presidents of independent record label 10K Projects.
10K Projects was launched in 2017 by Elliot Grainge, and is the label that helped launch the careers of Trippie Redd, Internet Money, and Surfaces.
Friedman and Talamo will oversee the day-to-day operations of the label, including A&R, marketing, publicity, and creative, and will report directly to Grainge.
Under the terms of the deal, says 10K Projects, Grainge has acquired the Homemade Projects label.
10K Projects is distributed via Universal Music Group’s independent distribution division, Virgin Music.
The deal also includes an investment by Grainge into Homemade Projects’ other verticals, including its influencer/talent management agency, merchandise operation and its digital marketing agency, which has played a key role in breaking songs and developing artists on the 10K roster, says the company, as well as Homemade Projects’ own artists including COIN, Salem Ilese, WizTheMc and Peach Tree Rascals.
10K kicked off 2022 by delivering the debut album from iann dior with On To Better Things.
In November 2021, 10K Projects launched ’10K Ventures powered by PlayWRK’, an initiative to back early-stage founders that “integrate within the music ecosystem”, it said at the time.
“Zach and Tony have built Homemade Projects into an independent powerhouse in an incredibly short period of time.”
Elliot Grainge
Elliot Grainge, said: “Zach and Tony have built Homemade Projects into an independent powerhouse in an incredibly short period of time.
“In just two years they have an impressive track record of identifying and nurturing talent and they’ve played a major role in our successes at 10K via their digital marketing expertise.
“Having them run the day-to-day operations of 10K is something that will help us continue to grow the label without breaking stride.”
“We’re excited to take on the increased responsibilities at our combined companies.”
Zach Friedman and Tony Talamo
Zach Friedman and Tony Talamo, added: “We have worked closely with Elliot and the entire team at 10K for more than two years now and already feel like part of the family.
“We’re excited to take on the increased responsibilities at our combined companies and continue to build 10K into the most successful independent record label in the business.”Music Business Worldwide
