Create Music Group has appointed electronic music industry veteran Ethan Baer to the position of Senior Vice President, Business Development, Head of Electronic at the company.
Baer is well known within the electronic music community through his work as founder and former CEO of EDM.com, which he launched in 2013 and grew to over 2 million monthly visitors.
While at the company he established relationships with major brands such as Red Bull, Tidal, 7UP, Insomniac, ID&T, Live Nation, PioneerDJ, and SiriusXM.
Baer also oversaw the growth of the company’s social network following to over 10m.
In his new role, Ethan will oversee all aspects of Create’s electronic music clients across multiple verticals including all major digital service providers.
He will drive new client and catalog acquisition, develop new brand deals and alliances, and will act as the company’s main liaison with the electronic music community.
Baer will be based at the company’s headquarters in Hollywood.
“Bringing in an executive like Ethan, who is widely respected as a leader in the electronic community, to help us maximize revenue for our current clients and drive our overall growth is a game-changer for us.”
Jonathan Strauss, Create
The exec previously served as the CEO of the Artist Intelligence Agency (formerly The EDM Network), a record label and music promotion company that generated over 100m monthly streams for emerging talent from around the world.
Among his early label signings are acts such as Illenium, TroyBoi, Nitti Gritti, Dr. Fresch, Ghastly, William Black, Prismo, and others.
Baer was the Executive Director at Indie Music Group/Indie Music Publishing, a record label group and publishing company comprised of 15 label imprints with a collective catalog in excess of 4,000 recordings with a total of over 800m streams worldwide.
He continues to be a Partner in Electric Family / Top Drawer Merch, a premium music-industry streetwear and exclusive artist merchandise organization serving artists such as Zedd, Skrillex, Illenium, deadmau5, Above & Beyond, Martin Garrix and Kaskade since its founding in 2012.
“Electronic music is a foundational genre for Create,” said the company’s Founder and CEO, Jonathan Strauss.
“Bringing in an executive like Ethan, who is widely respected as a leader in the electronic community, to help us maximize revenue for our current clients and drive our overall growth is a game-changer for us.”
“I’m excited to bring my experience and relationships to bear for the incredible artists and labels who call Create Music Group home.”
Ethan Baer
Ethan Baer added: “Jon and [Create co-founder and COO] Alexandre Williams have built a next generation music company in Create Music Group with an unmatched executive talent pool and a technology stack that is revolutionizing our industry.
“I’m excited to bring my experience and relationships to bear for the incredible artists and labels who call Create Music Group home.”
In November, Create Music Group signed Latin & Hip Hop Label First Order Music to a global distribution deal.Music Business Worldwide