London-based music tech firm Audoo has hired Will Mills as the Chief Commercial Officer.
Audoo, which recently closed a £5.2m series A funding round, including investment from ABBA’s Björn Ulvaeus and Tileyard London, has developed technology to analyze and report public performance royalties.
The company claims that the real time data analyzed by its patented audio matching technology provides Performing Right Organisations “with the ability to deliver public performance royalties to their members with accuracy like never seen before in the music industry”.
Mills joins Audoo from LyricFind where he was Chief Revenue Officer, leading the Global Sales & Business development team, completing deals with most of the World’s music streaming companies and other strategic data partnerships such as with Billboard.
In his new role as Chief Commercial Officer, Mills’ focus will be securing partnerships with further PROs around the world, whilst also expanding Audoo’s data and analytics offering to the wider music business.
Prior to LyricFind, which Mills joined in 2015, he was the most senior music executive at Shazam for over a decade, leading all deals and relations with the Global Music Industry and co-invented patented technology used in the popular consumer app.
Mills has also consulted to Warner Music Group and co-founded the company Dynamic Music, acquired by BMG in 2020.
In 2019, music manager and Spice Girls creator, Chris Herbert, and music industry heavyweight, Rick Riccobono joined Audoo’s advisory board.
The company also joined Abbey Road’s tech start-up incubator Abbey Road Red in 2019.
“Having led teams at Shazam and LyricFind, Will truly understands our business capabilities and the impact they will have across the industry.”
Ryan Edwards, Audoo
Commenting on Mills’ acceptance of the position, CEO and Founder Ryan Edwards, said: “It’s both an honour and a pleasure to have Will on board as Chief Commercial Officer.
“Having led teams at Shazam and LyricFind, Will truly understands our business capabilities and the impact they will have across the industry.
“This, paired with his passion for delivering an accurate service to artists and writers will see us become the partner of choice for public performance data.”
“The issues of accuracy and transparency with music data have never been more important and I look forward to leading Audoo’s business relations with the Global Music industry.”
Will Mills
Mills added: “I’m delighted to be joining Audoo at this huge growth stage for the company in its mission to revolutionise performance royalties.
“The issues of accuracy and transparency with music data have never been more important and I look forward to leading Audoo’s business relations with the Global Music industry.”
Music Business Worldwide
