Entertainment media brand Fuse Media and lyrics platform Genius have entered into a partnership that will bring Genius’s digital content to Fuse.
The series will feature Genius’s artist-centric content, including Verified, Deconstructed, and For The Record With Rob Markman, along with other existing formats that will air under the Genius x Fuse banner.
The partnership with Genius is Fuse’s latest move as part of its strategy to take digital content and develop it for linear television.
For example, Made From Scratch, which originated as a Fuse YouTube format, closed out its first season in November with its most watched telecast on linear, while Complex x Fuse – a curation of popular content from Complex’s digital network – continues to see season-to-season growth over the course of its five seasons.
In the premiere episode of Genius x Fuse airing March 18, Alicia Keys breaks down the meaning of her latest hit, Underdog, on Verified; 2 Chainz discusses his new label T.R.U. with Rob Markman on For The Record; and producer Hit-Boy dissects how Kendrick Lamar’s Backseat Freestyle was made on Deconstructed.
“Partnering with such a credible resonating brand like Genius allows us to continue to expand our music culture-based content offerings to our growing young audience in an impactful way.”
J-T Ladt, Fuse Media
Fuse Media Chief Content Officer J-T Ladt, said: “Partnering with such a credible resonating brand like Genius allows us to continue to expand our music culture-based content offerings to our growing young audience in an impactful way.”
“Genius champions artists who are shaping today’s music culture, and our digital content spotlighting their craft and creativity resonates intensely with our online audience.”
Joshua Asen, Genius
Joshua Asen (pictured), Genius’s Head of TV & Film added: “Genius champions artists who are shaping today’s music culture, and our digital content spotlighting their craft and creativity resonates intensely with our online audience.
“We’re thrilled to partner with Fuse to bring these lyrical deep-dives to linear television, where they can reach an even broader audience of true music fans.”Music Business Worldwide
