MelodyVR will be bringing its virtual reality entertainment concept to millions of TV viewers in the US on Wednesday, November 13.
The company – owned by publicly-traded, London-based EVR Holdings – is extending its partnership with Good Morning America (GMA) and US broadcaster ABC to livestream an event from Nashville the morning before the Country Music Association Awards.
At the end of August, GMA was reported to have captured a weekly average of 3.721 million viewers.
In August this year GMA, in partnership with MelodyVR, delivered a live, immersive broadcast of GMA’s Summer Concert Series, featuring Mashmello and Kane Brown live from New York’s Central Park.
The broadcast received over 100,000 live streams via the MelodyVR app alone.
The upcoming event will feature appearances by Country Music Association Award nominees Luke Combs and Maddie and Tae, as well as country music legends Trisha Yearwood and Trace Adkins and will be transmitted from Nashville’s Wildhorse Saloon.
MelodyVR users will be able to choose their location within the venue and see behind the scenes footage of the stars.
The news was announced by EVR Holdings via the London Stock Exchange yesterday (November 6).
“We are delighted to be working with the ABC and Good Morning America team again, after recently partnering with them to broadcast Marshmello and Kane Brown in virtual reality during the renowned Summer Concert Series to fans across 15 countries.”
Anthony Matchett, MelodyVR
Anthony Matchett, CEO of MelodyVR said: “We are delighted to be working with the ABC and Good Morning America team again, after recently partnering with them to broadcast Marshmello and Kane Brown in virtual reality during the renowned Summer Concert Series to fans across 15 countries.
“It’s great to be right at the heart of the action during the biggest day in the country music calendar, and it’s a privilege to allow fans around the world to feel as though they’re right here in Nashville, as award excitement builds.”
“CMA Awards day will be so exciting for me after one hell of a year and being able to share that moment with my fans in VR is real special.”
Luke Combs
Luke Combs said: “I don’t know if you want me in your living room, but if you do, we made that happen.
“It’s so cool that people around the world can get up close to the show in Nashville with MelodyVR and Good Morning America.
“CMA Awards day will be so exciting for me after one hell of a year and being able to share that moment with my fans in VR is real special.”
MelodyVR recently entered into an exclusive UK partnership with mobile operator O2 and signed a VR content creation and distribution agreement with Beggars Group.Music Business Worldwide
