Team behind management firm Indie-Pop launch new music distribution & media company, Independent

July 27, 2020

Los Angeles-based veteran music industry executives Carlo Fox, Benjamin Willis and Joshua Andriano of management firm Indie-Pop have launched a new, invite-only music distribution and media company, Independent.

Launched in 2007, Indie-Pop’s artist management clients include the likes of The Drums, Kshmr, Shoffy, SuperDuperKyle, Nick Waterhouse and madeinTYO.

According to Independent’s founders, the company’s goal is to “service a new generation of artist entrepreneurs”.

Independent also promises to work as an extension of artists and their teams to provide personalized DSP pitching, distribution, financing, data trends, and creative marketing. Independent’s members will retain ownership of their recordings.

Over the past several months, in soft launch, Independent has worked on projects such as alternative hip-hop act Theophilus London’s Bebey, bedroom pop singer, songwriter and producer Shoffy’s Flash, the latest project by Zack Villere, and releases from producer and rapper Ronny J, indie R&B act Oshun, and Malaysian pop soul singer Yuna.

“We are excited at the opportunity to work side-by-side with exceptional artists to build their streaming businesses.”
Joshua Andriano

Co-Founder & Head of New Talent, Joshua Andriano, said: “We are excited at the opportunity to work side-by-side with exceptional artists to build their streaming businesses.

“We believe that special artists deserve something out of the ordinary.”
Benjamin Willis

Co-Founder and Head of Strategic Relationships, Benjamin Willis, added: “It’s all about the client experience. We believe that special artists deserve something out of the ordinary. In a business focused on quantity, we choose quality.”