Instagram has expanded access to Instagram Shopping to “creators that want to connect with shoppers and sell their merchandise on Instagram”.
Those creators include musicians, but as long they meet Instagram’s updated commerce eligibility requirements, which are effective as of July 9 in all countries where Instagram Shopping is supported.
Instagram originally announced that it would be expanding shopping access last month, when it revealed that advertising is coming to IGTV.
Instagram’s new commerce policies require businesses to tag products on Instagram from a single website “that they own and sell from”.
This, according to Instagram., is so “that people have a consistent and trusted shopping experience”.
Once businesses have applied to use Instagram Shopping, theyll be notified as soon as they are approved and ready to start tagging products.
Instagram insists that if a business is not approved, it will offer a clear reason why the decision was made, so that creators can wither “take the necessary action or appeal”.
“Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.”
“New businesses will go through our updated onboarding flow and existing businesses will receive an in-app notification in the coming weeks with instructions about how to come into compliance,” states Instagram in a blog post announcing the news.
It adds: “Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.”
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