Italian rock label Frontiers Music SRL has inked a new distribution deal with two Sony companies – The Orchard and RED – in multiple global territories.
The agreement will see The Orchard continue to provide global digital distribution to the company, continuing a partnership which has existed for a decade.
In addition, a combination of RED and Sony Music Australia will handle physical distribution for the label in North America, Australia and New Zealand.
Frontiers has a release slate for 2017 lined up which includes records from Michael Bolton (pictured), Night Ranger and Steelheart.
Over the years, Frontier has worked on digital strategy with The Orchard for releases from acts including Whitesnake, Rick Springfield, Asia and Boston.
“The Orchard has been Frontiers’ strategic digital partner for several years,” said Frontiers President Serafino Perugino.
“Serafino’s knowledge, years of success and expertise in marketing rock artists is extraordinary and we look forward to expand their reach to a broader audience.”
Bob Morelli, Sony RED
“Their support, dedication and belief has been truly amazing. They have been the foundation for the success of the label on the international markets.
“The deal with RED and Sony Music marks a step forward in the strategic assets for the Frontiers label in the years to come, which is now fully under the Sony Music umbrella in North America and Australia as well.
“I wish to take the opportunity and thank RED/Sony Music and The Orchard for their belief, passion and good will toward the label.”
The Orchard CEO Brad Navin said: “It’s gratifying to see Frontiers evolve into the powerhouse label they are today.
“They are passionate about connecting fans around the world with music they love. This new chapter will take our partnership to the next level. It’s going to be fun.”
RED President Bob Morelli said: “Frontiers have built a connoisseurs rock and metal label that will be a perfect addition to RED’s family of labels.
“Serafino’s knowledge, years of success and expertise in marketing rock artists is extraordinary and we look forward to expand their reach to a broader audience.”Music Business Worldwide
