Music business conference Midem has added Rebeca León (pictured left) and Marsha Vlasic (pictured right) to its keynote speaker lineup.
León is CEO & Co-Founder, of Lionfish Entertainment & Manager of J. Balvin, Juanes & Rosalía (USA), and Marsha Vlasic is President, Artist Group International (USA).
Midem takes place from June 4-7 in Cannes, France.
Rebeca León is CEO & Co-Founder of Lionfish Entertainment & Manager of J. Balvin, Juanes & Rosalía (USA) and the guiding force behind some of the Latin world’s most prolific artists, presiding prominently over the recent globalisation of Latin music.
She also sits on The Recording Academy’s Diversity and Inclusion Task Force, consistently lands on Billboard’s Women In Music list, and is a board member for She Is The Music.
Marsha Vlasic is a veteran agent of more than 30 years, and represents heavyweights such as Neil Young, Elvis Costello, The Strokes, Cyndi Lauper, Moby, Band of Horses, Iggy Pop, Regina Spektor, Norah Jones, PJ Harvey, Devendra Banhart and The Breeders, Marsha will share her views on the evolution of the music landscape as a leader of the live industry.
“For 53 years, Midem has played a crucial role by creating a space where the global music community comes together from around the world. Building artists’ careers as well as legacies are key to me.”
Marsha Vlasic
Vlasic said: “For 53 years, Midem has played a crucial role by creating a space where the global music community comes together from around the world. Building artists’ careers as well as legacies are key to me.
“I had a miracle career, that was never planned. In the 70s being a female in the music business was a real challenge; being married, having children and being able to juggle it all certainly wasn’t easy, but I was a fighter.
“I also had the chance to work from day one alongside incredible artists, and I have always looked for the long term. I am honored and very excited to have been asked to take part in this year’s Midem, it will give me the opportunity to share my experience to future generations of women in the music industry as well as go back on the wonderful artistic journey this was and still is.”
“I’m so honored to have been chosen by Midem to speak at their incredible conference and to be able to use this as a platform to talk about female empowerment. I want girls to know how to talk about money, power and how to get a seat at the table.”
Rebeca León
León added: “I’m so honored to have been chosen by Midem to speak at their incredible conference and to be able to use this as a platform to talk about female empowerment. I want girls to know how to talk about money, power and how to get a seat at the table.”
“Through music, the world is now taking notice of the importance of the market; Spanish is the second most spoken language in the world with 400 million native speakers! This is the time to make more content in Spanish!
Music is the most unifying element amongst Spanish speakers so it makes sense to draw a lot of content from artists.”
“We are so honoured to welcome both Rebeca and Marsha, two leading executives shaking up the way business is done and pushing boundaries for the artists and talent they work with.”
Alexandre Deniot, Midem
Midem Director Alexandre Deniot said: “We are so honoured to welcome both Rebeca and Marsha, two leading executives shaking up the way business is done and pushing boundaries for the artists and talent they work with.
“They both represent the fundamental evolutions of today’s music industry: Rebeca by bringing Latin music across new frontiers and creating original content for Latin fans, and Marsha as a veteran of the industry, an essential visionary and key player in the live business.”
This week Midem also revealed details of multiple initiatives at this year’s event that will put artists and creation centre stage of the 2019 edition.
These will include the opening of the Artist Hub, a brand new area dedicated to artists and talent development, the addition of Midem Studio Sessions by Dynaudio, a fully-equipped studio where international artists will record live in public.
Also the competition for upcoming artists, the Midem Artist Accelerator, the second edition of the Midem Songwriting Camp and over 30 live concerts on the Midem Beach.Music Business Worldwide
