Domino – Digital Marketing Manager
Based in our London office, Domino Recording Company is seeking a full-time Digital Marketing Manager.
We are seeking an experienced digital marketer, preferably with a background in UK and International digital marketing. The position assumes a key role in our UK team, working hand in hand with the label’s Head of Marketing and Product Management team, helping drive the strategy, creative and practical implementation of our UK digital marketing campaigns.
Alongside the work with the UK team, the successful candidate will also act as central conduit for our International digital marketing, liaising closely with our International team and International Domino offices to implement best in class digital marketing strategies globally.
As Digital Marketing Manager you will bring a wealth of best practice in advertising processes, results benchmarking, and confidently guide our UK and International teams through campaigns, from inception to completion.
Our ideal candidate will bring a strong strategic background and a practical skill set as a digital project manager: understanding and translating campaign objectives to the digital space, running global digital advertising campaigns, driving creative digital initiatives such as API builds, and crucially will understand Domino’s artists and imbue this in our digital campaigns.
Candidates should also present a high-level of individual organisation and initiative, with excellent communication skills and proven experience managing multiple active projects simultaneously.
You will be comfortable working both autonomously and collaboratively – able to conceive ideas and bring them to fruition, enlisting the skills of the wider Domino digital and marketing teams to build great campaigns. You will be confident briefing internal and external designers, delegating to coordinators and working closely with multiple teams across the label.
At Domino we are a collaborative and creative team, working as a close-knit unit to build globally-minded campaigns. The Digital Marketing position is a brilliant opportunity to take ownership of our digital marketing strategy in a fast paced, supportive team environment.
Main responsibilities include:
- Conceive and oversee Domino’s digital marketing strategies, working closely with Product Management and the wider Digital team at a campaign and best practice level
- Lead UK & International digital marketing campaigns that support campaign marketing objectives, working closely with the UK & International teams to effectively plan campaign activity and measure effectiveness
- Managing Domino’s digital advertising internally and externally: buying and optimising advertising across various platforms including Facebook Business Manager (Facebook and Instagram), Google Ads (Search, Display and YouTube), TikTok, Snapchat and more, with support from external teams and a team co-ordinator
- Drive briefs for digital marketing tools in collaboration with internal and external designers/developers including: campaign websites, banner advertisements, bespoke social media assets, video ads, banner advertisements and more
- Run social media campaigns and fan-focused engagement initiatives, speaking to and leveraging our artists’ ecosystems to best serve our campaigns
- Use digital insights / analytics to create a deeper understanding of our artists within the team via demographic and engagement reports, social media snapshots and advertising results
- Stay abreast of and advise the team on the latest developments in social media, fan engagement, online advertising, digital media and music/technology partnerships
- Help maintain our relationships in the digital marketing realm, with a particular focus on social network partners including TikTok, Meta, Snap and more
Requirements:
- Management experience and strong delegating skills
- High level practical skill set in digital project management and social media marketing
- Proven experience managing multiple active projects simultaneously
- Proven experience using social media to effectively enhance marketing campaigns
- Excellent written and verbal communication skills and strong attention to detail
- Experience in International digital marketing highly regarded
- Bachelor’s degree in related field preferred
What we offer
- Competitive salary
- 20 days of annual leave + Christmas break
- Personal pension scheme (between 3-5%)
- The opportunity to work with some of the most exciting independent music in the world!
Applicants should send their CV and covering letter to vacancy@dominorecordco.com
Closing date: before 5pm on Friday 29th March, 2024
We look forward to hearing from you!
Domino Recording Company is an equal opportunity employer committed to creating a diverse and inclusive work environment. All qualified applicants will be considered for employment without regard to race, gender identity, sexual orientation, disability, religion, or any other status protected by law.
