Department: Digital
Location: New York City, NY
Reports To: Director, Revenue Operations
Job Summary: Ad Ops Manager
Firebird Music is seeking a Ad Ops Manager to provide execution and develop strategy via paid media to support the company’s various verticals: Ecommerce, Live Events, Recorded Music
Reporting to the Director of Revenue Operations, this individual will bring technical and operational savvy as well as executional excellence to deliver measurable value for Firebird Music and its partners, and standardize execution across priorities.
They will operate across all major digital advertising platforms, and be expected to have functional knowledge of CRM — integrating audiences into campaigns and ingesting leads into a partner’s selected tools.
The most qualified candidate will have experience working in paid digital across social and programmatic, and the ability to plan & execute projects from conception to completion.
They will also be able to communicate clearly & professionally with partners, and provide insight evaluating KPIs & ROI when it comes to building strategy and delivering results.
Key Responsibilities
- Serve as a beacon of executional excellence in supporting and measuring paid media for event promotion, music releases, ecommerce, and brand growth
- Support Firebird with exemplary digital operation services and processes
- Collaborate with multiple teams to generate comprehensive media plans for frontline releases, ecommerce, ticket sales, and fanbase growth
- Manage pixels and manage first-party audiences on behalf of labels and artists for retargeting on releases and commerce campaigns
- Determine P&Ls for artist stores and optimize advertising efforts aggressively towards profitability
- Surface key insights and recommendations through analysis in awareness/brand marketing, consumption, consideration/intent, and conversions
- Generate reports and analysis on marketing impact and value
- Use quantitative analysis to develop deep understanding artist fans, and ideate strategic recommendations to improve the value of different audience segments
- Maintain tracking documentation to monitor campaign impact fan growth and and engagement across social, ecommerce, and CRM platforms
Qualifications
- 2-4 years working in paid media for a record label, management company, or ecommerce heavy brand
- Track record of ideating, producing, and implementing innovative programs, campaigns, and processes that incrementally and materially increase revenue and profits/audience growth
- Experience with Meta Business Suite & Ads Manager, Google Ads/DV360 (for Search and Video), TikTok Ads
- Experience deploying platform tags via Google Tag Manager and setting up Google Analytics
- Previously managed advertising budgets of all sizes from end to end – planning, execution, and reporting
- Proficiency in spreadsheet/slide software (i.e. Excel/Google Sheets; Powerpoint/Google Slides)
- Work with integrity, respect, and persistent energy and enthusiasm with Firebird stakeholders
- Principled in approach to do what is best for the artists and label
- Must love music
- Strong presentation skills, and the ability to accessibly explain complex concepts around quantitative marketing observations, strategies, and recommendations
- Exceptional written and verbal communication skills
About Firebird
Firebird is a next generation music company providing career and brand guidance to over 1,000 artists worldwide to help them develop and grow broader global audiences and build longer lasting, higher impact, more profitable careers. Redefining the intersection of music, technology and finance, Firebird has rich expertise across the spectrum of artist management and intellectual property creation, from traditional endeavors like touring and recording, to cutting edge marketing and consumer product development, to emerging digital platforms from gaming to AI.
Firebird’s roster of partners includes some of the most important companies across the various aspects of the music landscape today including Red Light Management, Mick Management, Transgressive, Defected, Ntertain, Tape Room, Easier Said and many more.
