Greenback Records Marketing Manager Job Description
We are looking for an experienced Label Marketing Manager to plan and implement release campaigns, creative advertising campaigns, assist in promoting our artists, and head up the Marketing department. You will play a vital role in the growth and success of a global label roster and the Greenback Records brand.
Artist Marketing Responsibilities
- Create and implement creative marketing campaigns, manage marketing budgets and set targets for releases.
- Create and implement digital marketing campaign strategy for singles, EPs and albums.
- Create and execute paid media strategies
- Coordinate above and below the line advertising strategies, including OOH, Radio, Press etc.
- Develop and maintain strong relationships with the distributor, PR teams, A&R’s, artists and their management teams
- Investigating unique marketing opportunities for boosting each artist’s individual brand
- Reporting and analyzing release campaign conditions and the effectiveness of marketing plans on a regular basis and working with other departments and outside partners to maximize the growth of artists’ audiences and fan bases.
Label Marketing Responsibilities
- Drive and co-ordinate the long-term marketing strategy for the label
- Oversee the labels social media platforms and mailing lists
- Co-ordinate label activations and events
- Liaise with creative, design and web teams on all label assets
- Lead the development of the label’s marketing team
Marketing Manager Requirements
- 3+ years proven success in a similar role within the music industry is essential; ideally within a Record label.
- Ability to confidently plan, run and manage the entire campaign process to a high standard.
- Creativity to offer and implement innovative and bespoke campaign ideas and solutions.
- Commercial awareness of the market, music business developments, products, challenges and digital innovations with ability to consistently apply knowledge appropriately.
- Bachelor’s degree in Marketing, or a related field (a master’s degree is a strong plus)
- Knowledge of the best music marketing practices and current trends
- Understanding of global music marketing strategies
- Knowledge of DSPs and digital analytics
- Proven project management experience
- Strong leadership, organizational, and interpersonal skills
- Passion for music and popular culture
This is a full-time position (40 hours per week)
Work location and office days can be flexible, however applicants must be either located in Ireland or the UK.
We have offices in Dublin and Bristol. Applicants must be willing to work some weekdays (approx 2-3) from one of our offices.
Salary dependant on experience.
To apply, please email us your CV, cover letter and salary expectations, with the title ‘ Marketing Manager Application’ using the supplied email address – info@greenbackrecords.com.
Greenback Records is an equal opportunity employer. We celebrate diversity and welcome applicants from all backgrounds.
www.greenbackrecords.com