Social & Digital Strategy Manager – Music
Location: Els Bethen, Austria
If you love music and all things social media, look no further! Join our Music Media Network team in Salzburg, Austria as Social & Digital Strategy Manager and turn your passion into your profession.
RESPONSIBILITIES
Areas that play to your strengths; All the responsibilities we’ll trust you with
In a Nutshell
In this role, you’ll drive and optimize Red Bull’s global music initiatives across social media and digital channels by leading strategy, enhancing distribution, and providing market insights using analytics to boost performance on platforms like YouTube, Instagram, TikTok, Facebook, and Twitch.
Music Channel Strategy:
In this role, you’ll amplify Red Bull’s music initiatives across social media platforms and digital channels by identifying, testing, and implementing the most effective distribution, activation, and optimization plans. Leading the global social media channel operation and strategy, you’ll develop innovative ways to boost results in line with our global marketing vision. By staying ahead of social trends within and beyond the music industry, you’ll uncover exciting opportunities for program growth and expansion.
Audience Insights:
With a data-driven approach, you’ll understand the audience and their behaviour. You’ll work closely with the analytics teams to translate insights into practical guidelines. Strategically, you’ll translate the learnings from release plans into long-term strategies and educational resources and providing regular updates on audience development.
Think Global, Act Local:
Your role will involve establishing a strong collaboration with Red Bull markets, considering and understanding their local needs. A key responsibility will be evaluating local strategies to boost best practice sharing and identify optimization potentials. By being in close touch with the markets, suitable music activations will be elevated for global release. Providing insightful guidance on social and digital plans related to music initiatives, you’ll empower markets around the world. By building and rolling out impactful tools, you’ll drive improved results on both national and regional levels.
EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:
- 5+ years of experience delivering social media channel strategies across various platforms. This should include the pillars that deliver a channel’s success, such as content delivery, community management, and channel optimization.
- Knowledge of the popular music landscape and experience working with it. Familiarity with Red Bull’s key genre targets and a passion for them.
- Excellent knowledge of social media and digital media (SEO, optimization, analytics, etc.).
- Ability to present insights and guidance in a concise and meaningful way.
- Strong attention to detail, outstanding priority-setting abilities, fluency in English; additional languages are a plus.
- Team-player and self-starter mentality with the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
JOIN THE TEAM
Got what it takes? In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.605 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
