Director, Marketing and Digital Strategy [Electronic Division] – Los Angeles
Red Light Management, one of the world’s largest independent music management companies, is seeking an experienced leader to drive marketing and digital strategy for the Electronic Department.
As the Director, Marketing and Digital Strategy, you will lead the development and execution of music marketing campaigns that maximize streaming performance, and audience engagement and growth.
You will liaise with our partners across the music industry and play a key role in shaping the development of our artist’s careers. You will be involved in a variety of projects across new music releases, touring, e-commerce and more. You will act as a key internal resource for our managers and lead a team of creative and marketing professionals.
We expect you to have strong leadership skills, a deep understanding of the music and digital marketing landscape, and the ability to manage and execute on multiple projects at a high-level.
To apply, please send your resume and cover letter to careers@redlightmanagement.com with the job title in the subject line.
Key Responsibilities
- Develop and lead overall marketing efforts for Red Light artists in the Electronic Division
- Lead a team of marketing and creative professionals, providing coaching, mentorship and professional guidance.
- Spearhead DSP pitching and playlist strategy for new releases.
- Liaise with external partners to identify opportunities for artist growth and development.
- Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms.
- Oversee digital advertising planning and campaign execution.
- Develop and implement marketing plans for album/single campaigns and tours.
- Identify, evaluate and pursue new technology partnerships and opportunities for artists.
- Collaborate with promoters, labels and internal teams to deliver coordinated, impactful campaigns.
- Analyze campaign performance and generate actionable insights to continuously improve results.
- Help optimize internal operations and processes for efficiency and impact.
- Build and share internal resources, and communicate platform best practices.
Qualifications
- 5+ years of music marketing experience
- Deep expertise in digital marketing, including social media, advertising, audience development, and DSP marketing.
- Proven track record of developing and executing impactful music marketing campaigns.
- Proven ability to lead and motivate high-performing marketing and creative teams.
- Exceptional verbal and written communication skills.
- Strong analytical skills and experience leveraging data to drive decision making.
- Excellent time management skills, attention to detail and planning/prioritization
- Proactive, solutions-oriented mindset with the ability to thrive in a fast paced environment.
- Passion for staying on the cutting edge of marketing and technology trends.
