We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
The Manager, Pop/Rock Influencer & Content Marketing will be tasked with leading the day to day execution of IGA’s influencer and content marketing strategy across the pop/rock roster. This role, alongside the heads of Digital Marketing, will help lead IGA’s Influencer and Content marketing campaigns to support key releases, and partners. This role would work closely with the members of the digital marketing team daily, across the pop/rock genre.
This position will report to both heads of Digital Marketing, and will work closely with all members of the digital marketing and revenue teams. This role will be responsible for, alongside the heads of digital marketing, the implementation of Interscope’s owned and partner content network across projects and releases across the IGA pop/rock roster.
How You’ll Create
- Oversee day to day influencer and content marketing strategy for Interscope Records, alongside heads of Digital Marketing
- Develop and maintain strong relationships with influencers on behalf of Interscope Records
- Track and aggregate influencer content across social platforms.
- Lead communication on influencer campaigns between Interscope, influencers and artist partners.
- Work to identify and engage with key content creators unique to each key social platform.
- Identity and cultivate relationships relevant to specific campaigns and use content creators.
- Use data and knowledge of space to identify influencers for campaigns, while having a deep understanding of what makes sense and feels organic for our artists and partners.
- Create strategy and own key results for scaling influencer and content marketing campaigns, and impressions.
- Manage and execute digital media influencer marketing campaigns
- Identify key marketing moments/releases, and assist in executing the initiatives
Bring Your VIBE:
- Have a minimum of 2+ years experience working and managing Influencer accounts in the pop/rock space.
- Be strategic and understand the value in paid and unpaid content collaborations for both Interscope, and our artists.
- Have a finger on the pulse of what’s going on in pop/rock culture, across key internet trends, apps, influencers, etc.
Perks Playlist:
- Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
- Comprehensive medical, dental, vision, and FSA options, as well as:
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Variety of ways to prioritize much-needed time away from work including:
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
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Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$78,700- $110,200
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
