Job Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
A little bit about our team
Rhino is the home of WMG’s vast collection of catalogue music, covering some of the biggest names in music from David Bowie to Aretha Franklin, Fleetwood Mac to Madonna and The Smiths to Prince. For the past 40 years the label has been synonymous with quality, innovation and expert curation.
There has never been a more exciting time to work in catalogue in the music industry. Thanks to global digital music subscription rapid growth and renewed interest in physical formats, discovery is unlimited and new generations of fans are listening to the best music ever recorded, regardless of when it was released, on their own terms.
Fans listen across genres and decades – a good song is a good song. Digital platforms make the entire history of recorded music available, and our job in catalogue is to ensure that our artists are in the best position to be heard by existing and new fans.
Your role
The General Manager will be responsible for overseeing and spearheading a progressive marketing strategy for the label, to develop a compelling, content-led brand presence for our roster of legendary artists and amazing catalogue releases.
This is a lynchpin role which requires an energetic, forward thinking and creative individual who can coordinate multiple responsibilities and priorities in a fast-paced environment, with the ability to motivate and mobilise others.
The General Manager will be culturally switched-on with their finger on the pulse of new trends and emerging technologies, using insights & data to make strategic commercial and marketing decisions that leverage Rhino’s impressive catalogue for both existing and prospective fans. With catalogue gaining in importance both strategically and financially, this role has a seat at the senior management table and a remit to reimagine and reinvigorate the approach to catalogue growth and potential.
Here you’ll get to
- Provide leadership for the UK team.
- Ensure the successful delivery of all marketing functions, including digital performance and audience reach/engagement, content creation, artist brand management and e-commerce/D2C.
- Oversee all marketing campaigns from a strategic level, ensuring all campaigns maintain the highest quality and best exposure to deliver commercial success and profitability.
- Drive audience engagement and growth strategies internally and externally, to ensure they are at the heart of all campaign activity for both new and existing fan bases.
- Work closely with SVP, Global Catalogue Management and the COO for WMUK on the day to day UK operations.
- Liaise with the President, Global Catalogue & President, Arts Music and US and UK Content teams on artists/projects with global marketing needs.
- Forge strong and effective relationships with partners throughout the WMG group including Brand Partnerships, Sync, Commercial, International and Global Marketing, Finance, Business Affairs, Production, Merchandising, D2C etc.
- Plan and implement procedures, systems, finances and budgets to maximize operating efficiency and ensure commercial objectives are achieved.
- Work with the team to create ongoing schedule of new, locally relevant projects and products to work alongside the central schedule of Global Priority projects.
- Review performance data to monitor and measure productivity, goal progress and activity levels including analysis of campaigns, competitors and market trends.
- Responsible for local and international label and artist manager relationships and implementing effective strategies for artist campaigns throughout the label.
- Develop and manage relationships with external suppliers to ensure product / service objectives are met.
- Responsible for marketing investment and evaluation, including all creative (video, content, budgeting and management) and PR expenditure.
- Manage and motivate HODs (direct reports) including setting objectives and assisting with recruitment of wider team. Ensure diversity of the team.
- Represent Rhino UK at all events, both internal and external, including international conferences & events.
- Identify and engage with artists and managers with the aim of growing overall repertoire (be that via licences or acquisitions).
- Explore areas of new business around our catalogue (ie TV projects, exhibitions, podcasts) both as way of raising awareness and consumption but also as means of creating ancillary revenue streams.
About you
- Strong proven leadership skills, with experience of leading and motivating teams.
- An excellent grasp of the UK and Global catalogue and a passion for our artists, repertoire and business.
- Commercially-minded with experience of driving revenue growth, managing budgets and ensuring marketing ROI.
- Excellent analytical skills with ability to use insights to inform decision making.
- Ability to forge strong working relationships, both internally and externally.
- Culturally astute with finger on pulse of popular culture, with a particular interest in music.
- A true digital native with expert knowledge of tech, digital and social media (particularly as it relates to the music business) as well as Channel, Online and Direct Marketing.
We’d love it if you also had:
Marketing experience in a front line label breaking new artists to bring the creativity, excitement and discipline of new content creation and fan acquisition to catalogue.
About us
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide.
Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Together, we are Warner Music Group: Music With Vision & Voice.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
