Senior Commercial Manager
Job Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sex or sexual orientation, race, ethnicity, religion or belief, disability, and any other protected characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Senior Commercial Manager
A little bit about our team:
The Commercial & Data Insights team at Warner UK is responsible for collaborating with the labels (Atlantic, Parlophone, Warner Records and Rhino) driving hits and revenue growth through strategic partnerships, data-driven insights, and innovative projects that enhance artist visibility and long-term success.
Your role
The Senior Commercial Manager will work alongside the Commercial Director to lead the development and execution of commercial strategies to maximize revenue and market share for our album releases and artists. This role involves managing key retail relationships, and overseeing the financial performance of new release projects, catalogue & campaign.
This role will also work closely with internal and third party teams to drive maximum value and impact from direct to consumer initiatives.
The Senior Commercial Manager will also deputise for Commercial Director where required.
Here you’ll get to
Commercial Strategy and Planning:
- Develop and implement commercial strategies to achieve revenue targets and growth objectives across HMV, Catalogue & Campaign.
- Analyse market trends, consumer behaviour, and competitive landscape to inform strategic decisions.
- Deliver Album release reviews alongside the rest of the team to be sent to our label partners.
- Proactively suggest new & exciting ways to engage fan bases through physical products and sales initiatives to drive sales and revenue
- Constantly seek out opportunities to drive incremental sales growth from retail partners
- Ensure chart compliance in all physical sales campaigns
Relationship Management:
- Maintain strong relationships with our label partners, finance department and retail partners.
- Develop a strong relationship with our production department, ensuring that our delivery KPIs are met.
- Work with SVP Commercial & Data & the broader Commercial Sales Managers to ensure that overall new release & catalogue campaigns are implemented and delivering maximum commercial value
- Communicate sales strategies & associated artists commitments and asks with artist management
- Regular reporting of pre-orders & sales back to marketing, labels and wider teams including artist management
Contract Negotiation:
- Manage contract renewals and renegotiations to optimise terms and conditions with HMV & Amazon ADA
- Ensure all agreements are compliant with industry standards and company policies.
- Ensure all marketing plans are implemented and signed off as per agreed timelines.
Financial Management & Reporting:
- Oversee alongside the Commercial Director budgeting, forecasting, canvassing and financial performance of frontline releases, catalogue & campaigns.
- Monitor turnover reporting to ensure accurate and timely financial reporting.
- Collaborate with finance teams to manage the marketing budgets & returns pipeline.
- Work closely with marketing and label to optimise ROI on sales initiatives
- Work with central and third party D2C teams to ensure smooth execution of D2C strategy and rollout for frontline releases where relevant
- Chart analysis & forecasting – analyse pre-orders, chart markets and market activity to help forecast sales & chart success for frontline releases
Project Management:
- Coordinate with commercial, marketing & distribution to ensure successful execution of music projects.
- Ensure all projects are delivered on time, within scope, and within budget.
- Report performance to all stakeholders at the end of each project in a clear and consistent way
- Work with broader sales team, marketing and artist managers to devise and execute outstore tours on appropriate projects
Marketing and promotion:
- Work closely with marketing teams to develop and execute promotional campaigns for artists and releases.
- Identify and leverage marketing opportunities to increase visibility and sales.
- Monitor the effectiveness of marketing strategies and adjust plans as needed.
As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike.
And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
