Digital Channel Manager – London
About WMA
WMA exists to create impactful results for its partners across the digital space. We connect brands, artists and audiences through the convergence of digital media, from music and entertainment to lifestyle and technology.
The WMA network is highly experienced and extends globally with bases in London, New York, LA and Nashville to provide a fully integrated digital service. By building strong relationships and original engagements, we work to create something truly memorable for our clients.
Current clients include: Universal Music, Sony Music, Warner Music, Ministry of Sound, Live Nation, Disney, Netflix.
The Role
WMA is looking for a brilliant, confident and ambitious Digital Channel Manager with proven experience in delivering social media campaigns within music to join our fast-growing team in London.
The position is charged with developing and executing best in class social media campaigns for WMA’s clients, which includes artists, labels, brands and other entertainment clients.
KEY RESPONSIBILITIES
- Independently lead and manage accounts for a variety of social projects ranging from high-profile artist clients, emerging talent and music focused brands whilst working with key stakeholders to deliver social campaign ideation in line with the overall marketing objectives.
- Create and execute exciting and innovative social strategies for clients whilst ensuring content and channel output is optimised.
- Provide clear communication plans for review on a weekly basis and schedule approved plans on key channels including but not limited to TikTok, Instagram, Facebook, X, Snapchat, Spotify and YouTube.
- Lead strategy, client communications, weekly calls and agendas.
- Liaise with key social platforms for best practice opportunities for clients.
- Analyse data and present reports in a simple and effective manner.
- Copywriting in the correct tone of voice for social platforms, official sites and e-newsletters.
- Work closely with the other digital services at WMA to offer a bespoke streamlined service, amplify activity and refer new business.
- Experience in creating, managing and delivering paid advertising.
- Support junior team members.
- Work with the wider team to deliver innovative New Business pitches.
SKILL-SET
- An active knowledge of and passion for social media and music/entertainment trends
- Proven experience independently managing a roster of social media accounts and clients; including fast-pace, high profile artist accounts.
- The ability to work with a broad range and level of people; to share and convey updates, ideas and vision with clarity and tailored to the audience
- Great relationship building skills – get to know clients including artists and management in a friendly but professional way
- Confidence and ability to lead client communications, weekly calls, agendas etc
- Excellent communication skills – verbal & written
- Excellent people skills – confident & proactive
- Team player – cross departmental teamwork required
- Understanding of evolving technology and the ability to research new opportunities
- Can take on and solve problems
- Highly creative
- Ability to respond and react promptly to clients and team
- Attention to detail
- A desire to build and nurture relationships and music industry network
EDUCATION & EXPERIENCE:
- Ideally graduate level with a degree in marketing, music or related field
- Proven experience in social media and digital channel management within the music industry
- Proven experience delivering social media campaigns for high profile artists
- Proven experience independently managing multiple campaigns and social accounts
- Proven experience of delivering social media campaigns based on audience insight
- Proven experience reviewing and analysing data to provide insight and deliver strategies
WHO WILL YOU BE WORKING WITH?
- The UK and Global Social Team
- Directly with clients to discuss briefs, campaigns, timings and budgets
- Social Creative Design Teams
- Artists / Bands (major to unsigned)
Start Date
ASAP
Salary
Competitive. Dependent on experience
Applications
Please send a copy of your resume and cover letter to jobs@wma.agency with ‘DCM – London’ as the subject.