Sony Music Entertainment (SME) has appointed Kenny Ong as its new Managing Director for Malaysia, Vietnam, Singapore and Special Projects Southeast Asia, effective immediately.
In this key role, Ong will spearhead the company’s expansion and strategic development across the region.
Sony Music says that the appointment “comes at a time when Asia is experiencing robust and continued growth”.
Asia’s recorded music revenues grew by 15.4% in 2022, according to IFPI’s most recent Global Music Report.
Ong has previously held leadership positions across media, music, and consumer goods.
“Our region is poised for continued growth, and to seize the opportunity it will require more creativity and diligence.”
Shridhar Subramaniam, Sony Music Entertainment
He was the Chief Executive Officer of the prominent Malaysia-based radio network Astro Radio, and concurrently Director of Astro Media Solutions.
Ong also led the Southeast Asian expansion for Universal Music Group in his previous role.
“Our region is poised for continued growth, and to seize the opportunity it will require more creativity and diligence,” said Shridhar Subramaniam, President of Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment.
Added Subramaniam: “With a proven track record of forging partnerships, driving audience engagement, and putting artists first, Kenny possesses a deep understanding of the diverse cultural nuances and musical preferences and we are delighted to welcome him.”
“I am thrilled to join Sony Music Entertainment at this pivotal juncture and look forward to leveraging my experience to unlock the immense potential of Southeast Asia’s vibrant entertainment market and highlighting the brilliant talent of our Southeast Asian artists.”
Kenny Ong
Kenny Ong, said: “I am thrilled to join Sony Music Entertainment at this pivotal juncture and look forward to leveraging my experience to unlock the immense potential of Southeast Asia’s vibrant entertainment market and highlighting the brilliant talent of our Southeast Asian artists.
“Together, we will create compelling experiences and forge meaningful connections with artists and audiences across the region through the power of collaboration and musicality.”
Music Business Worldwide