The developer behind the Kim Kardashian: Hollywood mobile video game – which turned over $43m in the three months after its launch in June last year – is now creating a Katy Perry title.
Glu Mobile Inc, which specialises in free-to-play games for smartphone and tablet devices (but makes its money through tempting micro-transactions or ‘in-app purchases’) says it is making a title featuring ‘Katy’s voice, likeness, and personality’ that will introduce players to a ‘digital playground of global success and talent’.
Glu expects to launch the game worldwide in late 2015 on iOS and Android.
“Katy is arguably the most recognized musician in America following her Super Bowl XLIX Halftime performance this past Sunday. She is a cultural icon and we expect to translate key elements of her success into an innovative, highly entertaining mobile experience,” said Glu CEO, Niccolo de Masi.
“We anticipate that Katy’s significant global audience, including more than 170 million* fans on social media, will make her a strong gaming partner for Glu.”
Perry recently hosted the Super Bowl XLIX Halftime Show to an average television audience of more than 118 million people.
One of the best-selling artists of all time, her Teenage Dream album spent more than two years on Billbaord’s Top 200 album sales chart.
Perhaps more interesting to Glu, though, are her social numbers. She is the most-followed person on Twitter anywhere in the world with 64.6m followers (although that might not be all it seems), and the biggest music star on YouTube.
She has 77.1 million ‘Likes’ on Facebook, 14.2 million followers on Instagram and 14.9 million on Vevo.Music Business Worldwide
