Kyle Elwin appointed People and Culture Lead at Merlin

Merlin, the global rights agency for the independent label sector, has appointed Kyle Elwin in the newly-created role of People & Culture Lead.

Based in New York City, Elwin will report directly to Jeremy Sirota, CEO of Merlin, which says that its membership represents 15% of the music market.

Merlin says that the People & Culture Lead role “is key because the company has doubled in size since 2020, with a global team now spread across four countries and nine cities”.

In previous roles, Elwin supported teams that worked with brands ranging from McDonald’s, Starbucks, Walmart, and Disney, to HBO, Hulu, Spotify, Airbnb, and JetBlue.

Elwin previously worked at mParticle, a B2B customer data platform, as Human Resources Business Partner.

There, she worked with teams across the organization to identify improvements and create solutions.

Whilst at mParticle, she also led diversity and inclusion programs and practices.

Merlin says that Elwin helped elevate mParticle to Crain’s “Best Places to Work in NYC” list annually from 2016 to 2020.

In addition, according to Merlin, in her nearly four-year tenure, she oversaw the company’s restructuring and growth as it more than doubled in size.

“The opportunity to help nurture the people and culture at Merlin is an incredible opportunity.”

Kyle Elwin

“The opportunity to help nurture the people and culture at Merlin is an incredible opportunity,” said Elwin.

“In this role, I’m excited to bring my knowledge of people, culture, process, and productivity to help the global team.

“My vision is for them to derive the best value from their roles as they support Merlin’s mission to help independents around the world stay independent.”

“Combined with her passion for driving positive culture and change, Kyle will be an integral member of the Merlin team and help guide our people and culture vision across our global team.”

Jeremy Sirota, Merlin 

Merlin CEO Jeremy Sirota, added: “Kyle arrives at a great time in this incredibly important role for Merlin to encourage communication, coordination, and foster a range of perspectives.

“Combined with her passion for driving positive culture and change, Kyle will be an integral member of the Merlin team and help guide our people and culture vision across our global team.”

Merlin has teams in London, New York, North Carolina, the Netherlands, and Tokyo.Music Business Worldwide