Lickd, a service for accessing claims-free commercial music for video creators, has entered into a partnership with Warner Music Group (WMG) which will see it roll out commercial tracks to online content creators.
According to the press release, WMG’s deal with Lickd will enable millions of tracks to be made legally available to YouTubers.
Lickd’s deal with WMG follows the company’s global deals inked with Universal Music Group (UMG) and Universal Music Publishing Group (UMPG) in June that will see YouTube content creators given access to new releases and tracks from the two companies’ music catalogs across multiple UMG territories.
“We are thrilled that Warner Music has come on board with Lickd at a time when people are consuming more content than ever, when the music industry is actively looking for new income streams and when creators are more active than ever before.”
Paul Sampson, Lickd
Paul Sampson (pictured), CEO of Lickd, said: “We are thrilled that Warner Music has come on board with Lickd at a time when people are consuming more content than ever, when the music industry is actively looking for new income streams and when creators are more active than ever before.
“Over the last 12 months we have seen more and more creators flock to the Lickd platform which underscores just how important using licenced popular music is in video.
“We are very much looking forward to continuing to provide value by working hand in hand with both the majors and with our creators as we continue to grow”.
“We’re delighted to partner with Lickd and offer fans the chance to creatively use our artists’ music in a licensed environment.”
Charlie White, Warner Music
Charlie White, Director of Business Development at Warner Music, added: “We’re delighted to partner with Lickd and offer fans the chance to creatively use our artists’ music in a licensed environment.
“We’re keen to embrace models where fans can become content creators too, but rights holders can be paid fairly for the use of their music.
“Deals such as this are expanding the horizons of the digital music market.”Music Business Worldwide
