Live Nation has acquired a majority interest in the BottleRock Napa Valley music, wine, craft brew and culinary festival.
BottleRock will remain under the leadership of festival producer Latitude 38 Entertainment, whose founders will continue to be significant shareholders and owners of the festival.
As pointed out by MBW, Live Nation had a particularly acquisitive 2016, buying into seven companies across the year – and it looks like 2017 will be no different.
BottleRock Napa Valley, held annually each May, showcases more than 30 local wineries and dozens of restaurants.
Celebrating its fifth year, the 2017 festival is set for May 26 – 28 and is expecting more than 120,000 attendees with Foo Fighters, Tom Petty & The Heartbreakers, and Maroon 5 headlining.
In keeping with Live Nation’s strategy elsewhere, BottleRock Napa Valley will operate independently under the continued leadership of Latitude 38 Entertainment founders Dave Graham, Justin Dragoo and Jason Scoggins.
“BottleRock Napa Valley adds another leading North American festival to our growing and diverse portfolio.”
Jordan Zachary, Live Nation Entertainment
Live Nation already has more than 80 festivals in its global festival portfolio including Austin City Limits, Bonnaroo, Lollapalooza, Reading, Leeds, Governor’s Ball, Electric Daisy Carnival and Rock Werchter.
“The Latitude 38 team has created a festival unique to the Napa Valley that has widespread appeal,” said Jordan Zachary, Chief Strategy Officer, Live Nation Entertainment.
“BottleRock Napa Valley adds another leading North American festival to our growing and diverse portfolio.”
“We couldn’t be happier to partner with Live Nation Entertainment,” stated Dave Graham, CEO of Latitude 38 Entertainment.
“This move provides an opportunity to tap into Live Nation’s scale and artist talent resources, which will allow us to continue to develop and improve upon the BottleRock experience – combining great music, food and wine, with the best that the Napa Valley has to offer.”
Live Nation’s acquisitions last year included a majority stake in Tennessee’s AC Entertainment, plus French promoter Nous Productions, picked up from Warner Music Group.Music Business Worldwide
