Live Nation is meeting what it calls ‘growing demand for live events through Latin America’ by officially expanding into Brazil.
To lead the move, LN has hired Alexandre Faria as the Director and Senior Vice President of Talent Buying in the region.
Faria will focus on booking and producing shows for major artists visiting the country, which is South America’s largest live entertainment market.
In his new role, Faria will be based in Sao Paulo and report to Bruce Moran, Live Nation’s President of Latin America.
“Cities throughout Brazil are becoming key tour stops as more global artists visit their fans in Latin America,” said Moran.
“The knowledge, relationships and passion Alexandre Faria displays for promotions makes him a great asset to Live Nation as we continue to expand concert offerings to meet growing demand across Brazil.”
“The knowledge, relationships and passion Alexandre Faria displays for promotions makes him a great asset to Live Nation as we continue to expand concert offerings to meet growing demand across Brazil.”
Bruce Moran, Live Nation
“I’m excited to join the Live Nation Latin America team during a time with so much opportunity and development,” said Faria.
“Together, we will bring the people of Brazil and Latin America standout performances from international artists as well as local talent.”
For over 20 years, Faria has been a major talent buyer and promoter in Latin America.
He began his career in 1994 as an independent promoter, before joining indie promoter Mercury Concerts in 1999. In 2000, Faria moved to regional live events promoter CIE Brasil, which later spun off as T4F Entretenimento S.A., where he was responsible for booking and producing concerts in Brazil and South America.
Faria has spent the last seven years at T4F, booking and promoting all major events for the group throughout South America.
During that time, he worked with artists and projects including U2, Lollapalooza, Pearl Jam, Foo Fighters, Coldplay, EDC, Maroon 5, Black Sabbath, Madonna, One Direction, Justin Bieber, Metallica, Roger Waters, and many other international and local tours.Music Business Worldwide
