Live Nation exec Caroline Burruss has joined AEG as Vice President, AEG Global Partnerships.
In her new role, Burruss will be responsible for driving sponsorship sales for concert tours, festivals, venues and other assets of AEG Live and its various subsidiaries, including Goldenvoice.
She will also concentrate on incorporating brand partners across AEG Live/Goldenvoice’s music properties.
Those include Coachella Valley Music and Arts Festival, Stagecoach-California’s Country Music Festival, the New Orleans Jazz and Heritage Festival and the new Panorama festival, which launched earlier this summer in New York.
Burruss joins AEG from Live Nation Entertainment, where she served as Vice President, National Media and Sponsorship.
During her time at Live Nation she was responsible for sponsorship and media sales across festivals, music venues, streaming content, branded entertainment, and research and analytics.
Andrew Klein, Sr. Vice President, AEG Global Partnerships, said: “I’ve known Caroline through our business for close to 20 years.
“Caroline is one of the true thought leaders and innovators in the industry, and I am thrilled to have her on our team.”
andrew klein, aeg global partnerships
“She is one of the true thought leaders and innovators in the industry, and I am thrilled to have her on our team.”
Burruss added: “This is a dynamic time in the music industry, and I’m excited to be a part of such a forward-thinking company.
“I’m looking forward to contributing to the already great team AEG Global Partnerships has in place and continuing to amplify the live event experience for all our fans.”
Prior to Live Nation, Burruss was Co-General Manager and Vice President of brand development at Austin City Limits Live.
While there, she led all revenue for sponsorship, premium seating sales and content distribution.
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