Mandolin, a music industry digital fan engagement platform and concert livestreamer, has acquired NoonChorus.
Since its founding in 2020, NoonChorus has hosted over 650 virtual shows for artists such as Angel Olsen, Guided By Voices and Japanese Breakfast, and generated $4 million in artist revenue, it says.
NoonChorus is Mandolin’s first acquisition, and follows a series of company milestones.
These include the forthcoming livestream of the 2021 Firefly Music Festival (in partnership with AEG Presents), exclusive partnerships with The Ryman Auditorium, City Winery Nationwide and booking agency Ground Control Touring, and the release of Mandolin Live+, a suite built specifically for virtual-IRL hybrid events.
Mandolin closed a $12 million funding round in June with participation from 645 Ventures, Foundry Group, and Marc Benioff’s TIME Ventures,
This round came eight months after the company secured $5 million seed investment.
“We are excited to put on the best livestream concerts of 2021 and beyond together.”
Andrew Jensen, Noonchorus
Andrew Jensen, NoonChorus co-founder, said: “We are so glad to be joining forces with the folks at Mandolin in our effort to help artists connect more deeply with fans across the globe.
“By joining forces with Mandolin, we’ll be able to offer artists an even deeper toolset to excite and reward their in-person and digital fan bases.
“We are excited to put on the best livestream concerts of 2021 and beyond together.”
“NoonChorus has supported some of the hottest indie artists since their founding.”
Mary Kay Huse, Mandolin
Mary Kay Huse, CEO and co-founder of Mandolin, added: “NoonChorus has supported some of the hottest indie artists since their founding, so we could not be more thrilled to work with Andrew, Alex and the NoonChorus team.
“Thanks to our shared mission of eliminating digital barriers between content creators and their fan bases, we truly believe no group is better poised to drive growth in the hybrid concert space.”Music Business Worldwide
