Migos star Quavo, Quality Control Music and Motown have partnered with Marginal Mediaworks, Imagine Entertainment’s recently launched independent content company, along with Imagine Kids+Family to develop a new animated franchise series for children (age 8-12), rooted in the world of Atlanta’s hip hop music and culture scene.
The series will be executive produced by Imagine Entertainment chairman Brian Grazer, Marginal Mediaworks CEO & founder Sanjay Sharma, Imagine Kids+Family president Stephanie Sperber and Quavo.
The series will be produced by Quality Control Music’s CEO Pierre ‘Pee’ Thomas and COO Kevin ‘Coach K’ Lee, Capitol Music Group’s SVP Brian Nolan and VP Ryan Allingham and Dan Altmann.
While details of the series are being kept under wraps, the project is envisioned to be part of a larger franchise, including consumer products, merchandise, original music, and more.
In late 2018, Imagine Entertainment made a strategic investment in Marginal Media, a new content company that develops and produces content with an emphasis on “popular storytelling genres from outsider and underrepresented” voices across all platforms including indie film, scripted, unscripted, animated and interactive series, and podcasts.
Imagine Kids+Family was started in January of this year by Imagine Entertainment, and is run by Sperber.
“I’ve loved animation my whole life whether on tv or in movies and I wanted my first jump into this premium content world to be a show just for kids.”
Quavo
“I have long seen how hip hop as well as our music (Migos) really impacts kids” said Quavo.
“I’ve loved animation my whole life whether on tv or in movies and I wanted my first jump into this premium content world to be a show just for kids.
“It will definitely reflect the creativity, love and families in and around the NAWF side of Atlanta where we grew up.”
“We have always believed in the power of storytelling that not only entertains, but resonates culturally and has the power to effect change at a personal level,” said Grazer. “Atlanta’s music scene is dynamic and partnering with Quavo, one of the biggest breakout artists of our time, has the potential to create a transformative franchise in the kids’ space.”
“What’s important and inspiring to me is that all kids will be seeing themselves in the faces and situations of these episodes.”
Kevin ‘Coach K’ Lee
Lee added: “What’s important and inspiring to me is that all kids will be seeing themselves in the faces and situations of these episodes.
“When I was growing up there was very little media that had brown and black skinned kids feeling heard or seen and the ones that did stood out and served as a crucial roadmap through our childhoods.”
“I’m about inclusive stories that address all kinds of situations that kids of ALL ethnic and financial backgrounds experience and to give them a common tool to learn and grow.
“These episodes will impact because they are educational and positive but with the dopest visuals and sounds our iconic rap culture can provide!”
“This partnership with Quavo, Quality Control Music & Motown Records signifies exactly the type of mold-breaking we aim to do across Imagine.”
Sanjay Sharma & Stephanie Sperber
Said Sharma and Sperber jointly: “We see such synergy and overlap between the transformative power of hip hop as a driver of modern global culture, and the dynamic and growing world of childrens’ programming.
“This partnership with Quavo, Quality Control Music & Motown Records signifies exactly the type of mold-breaking we aim to do across Imagine.”
Pictured [Left-Right]: CEO of Quality Control Music Pierre “P” Thomas, CEO of Marginal Media Works Sanjay Sharma, COO of Quality Control Music Coach K Lee, President of Imagine Kids + Family Stephanie Sperber, Quavo, SVP of Capitol Music Group Brian Nolan, VP of Capitol Music Group Ryan Allingham and President of Motown Records Ethiopia Habtemariam.
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