According to annual Google Analytics data for 2016, articles on MusicBusinessWorldwide.com were read by 1.83m individual users last year – up 57% on 2015.
This group of people clicked on our posts a colossal 4.4m times – with page views up 67% year-on-year.
2017, MBW’s third year in existence, is on course to be even bigger.
Last month alone, more than 200,000 unique users visited MBW, while page views topped 470,000.
Meanwhile, the MBW email service, incorporating our flagship Newsletter, plus News Alerts and a weekly Jobs Update, now reaches 30,000 subscribers every day.
Here’s what really matters about these stats: MBW doesn’t write about anything other than the music business.
Our audience hasn’t been built by click-bait about Harry Styles’ underwear, or Taylor Swift’s boyfriends, or Kanye’s meltdowns.
It’s proper. It’s just not boring.
That’s possibly why some of our readers are what you would call ‘a bit influential’.
Like Live Nation CEO & Chairman Michael Rapino, who calls MBW “a trusted, must-read daily source for smart analysis and breaking news”.
“Music Business Worldwide is a trusted, must-read daily source for smart analysis and breaking news.”
In addition to our website and email platforms, Music Business Worldwide runs the London-based A&R Awards, which will return later this year.
Other exciting launches are planned for the coming months, so keep an eye out.
That’s probably enough navel-gazing. Back to the day job…
Those wishing to put their brands in front of Music Business Worldwide’s ever-increasing readership should contact Rebecca@musicbizworldwide.com to discuss commercial opportunities.Music Business Worldwide
